CreativeNiche
Job title:
Performance Marketing Manager
Company
CreativeNiche
Job description
- Location: Vaughan, Ontario
- Type: Permanent
- Job #17837
We are working with our agency client on a new search for a Performance Marketing Manager. Our client is one of Canada’s fastest growing digital marketing agencies, focusing on lead generation for their clients. They have scaled from 10-50 employees in just two years so it’s a very exciting time to be joining their team!Responsibilities:
- Develop and implement comprehensive media strategies tailored to client objectives, ensuring alignment with broader marketing goals
- Lead, mentor, and manage a team of paid social specialists/performance marketers, fostering a collaborative environment that encourages professional growth and high performance.
- Oversee the planning, execution, and optimization of campaigns on platforms such as Meta and TikTok, ensuring they meet performance metrics and deliver a strong return on investment
- Monitor and analyze campaign performance data, generating weekly reports that highlight key insights and actionable strategies for continuous improvement
- Manage and allocate a monthly ad budget of approximately $1.2 million effectively across accounts, ensuring optimal spend and adherence to client financial parameters
- Work closely with other departments, such as creative, CRO, and analytics teams, to ensure cohesive and integrated campaign strategies
- Monitor the latest developments in social media advertising, particularly on Meta and TikTok platforms, to incorporate innovative practices into campaign strategies
- Develop comprehensive strategies and frameworks for struggling accounts. Ensure these strategies are aligned and implemented with CDM best practices
- Maintain regular communication with team members through 1:1 meetings and team discussions to address challenges, provide feedback, and align on goals
- Lead team meetings to review performance, discuss priorities and ensure team alignment on strategic initiatives
- Report performance metrics and KPIs directly to the Director of Paid Social, maintaining accountability for account outcomes
- Serve as a subject matter expert in Media Buying, providing strategic insights and guidance to ensure best practices are upheld across the Paid Social team
Qualifications:
- 5+ years of experience in paid social advertising
- 3+ years of experience in an agency setting
- Experience managing a total budget $300K+/month in performance spend, with a primary focus on lead generation
- Managed individual account with a monthly spend of $100,000 minimum ROAS of 6:1 over the three consecutive quarters
- 1+ years of experience managing 2+ performance marketers (preferred)
This position is fully remote anywhere in Canada. Apply now for consideration!
Expected salary
Location
Vaughan, ON
Job date
Sat, 11 Jan 2025 06:15:26 GMT
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