Account Executive – Activation

Hybrid

Agency :

Havas Play

Job Description Summary :

We connect brands to fans through passions and purpose. By creating meaningful moments people want to spend time with, at the intersection of entertainment, sports, technology, and fandom.

Our services and capabilities are delivered by an in-house team across six divisions – Strategy, Creative, Activation, Content & Media Partnerships, Production and Measurement and Evaluation – enabling us to create and deliver truly 360, integrated campaigns whatever the brief.

OUR POINT OF DIFFERENCE

Our proprietary Meaningful Brands in Culture study and strategic approach, which explores how brands can play a meaningful role within culture – across music, fashion, art, sport and other key territories in the cultural space – is our key point of difference.

It not only tells us that consumers believe that brands have an important role to play in sport, entertainment and culture, it also tells us where and how they would like brands to make a difference. This enables us to elevate sports and entertainment marketing beyond sponsorships and partnerships, as well as delivering meaningful, purpose-driven work.

Job Description :

Job Title

Account Executive

Reports To

Account Manager / Senior Account Manager

Role Summary

Account Executive that sits within the Account Management Team at Havas Play.

An integrated role spanning sponsorship activation, integrated comms, digital content and as well as an understanding of experiential and events.

Purpose of Role

The Account Executive is a key role in the day to day functioning of the account. It is the responsibility of the AE to support the SAE & AMs with the smooth running of the account, and completing their actions in a timely manner.

It is important for the Account Executive to build positive working relationships with the core team but also with the other agency divisions (strategy, creative & social).

The AE requires good interpersonal skills, supporting the team in managing the demands of both clients, rights holders, and suppliers – collecting and prioritising requests and actions.

Key Responsibilities

As an Account Executive, you should be confident in all of the areas laid out below:

Account management:

• Ability to support on multiple accounts and can prioritise designated actions, keeping the team updated on progress
• Showcase a positive attitude whilst under pressure.
• ‘Prepare’ and ‘follow-up’ are your mantras – make sure you’re supporting the team getting ahead, and clear on what is required to do next.

Writing & presentation skills:

• Clear and concise writing skills across both external documents such as status reports, meeting notes as well as internal documents such as briefs & case studies.
• Effectively communicate both verbally and in writing in client-facing comms as well as when liaising with suppliers and the internal team
• Good attention to detail and ensure all written work is delivered to a high standard

Approach, initiative & problem solving:

• Strive to be positive, proactive and solutions-driven
• Take ownership and show accountability for your actions, knowing how they support the wider team & project

Relationships:

• Establish a good relationship with your client
• Build solid day-to-day working relationships with your account teams & the wider teams within the agency
• Start to develop relationships with external contacts/suppliers and invest time into these to maximise opportunities

Strategic skills & answering briefs:

• Support with research and administrative tasks when working on a response to a brief
• Begin to show understanding on how insights & strategy are considered in day-to-day account work

Campaign execution & administration:

• Support in the planning and managing of activations, including rights activation, management of live events, content generation, influencer engagement and coordinating suppliers
• Support on the administrative processes of your accounts (status reports, campaign reporting, budget tracking) to ensure they are being updated and delivered to the client on time
• Be clear on your role in the team and/or activation to ensure you’re supporting the team

Client services & industry knowledge:

• Show genuine interest and proactively build out your knowledge in your client’s business & sector
• Flag anything that may be of interest to your clients – competitor activity, news relating to brand ambassadors, media insights etc.
• Stay abreast of new innovations within the industry to be able to contribute effectively to brainstorms and take new opportunities/ideas to AM/AD

People Management

AE requires strong communication skills to keep their teams up to date with workload & proactively communicates any challenges.

An AE may be required to mentor or manage an intern.

Time Management

Efficient time management is essential to ensure you are delivering work on time and factoring in team & client review within deadlines.

Finance

Supports on the day-to-day finance processes; including setting up new job numbers, processing POs and invoices. Working with suppliers to obtain cost estimates with an understanding of client’s production budget.

#LI-AC2

Contract Type :

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

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