Agency for On-ground TFGBV event

Top Line Objective:

Girl Effect India is currently seeking an events agency to raise awareness about Technology-Facilitated Gender-Based Violence (TFGBV) among young women in Mumbai through engaging and creative mediums, particularly spoken word performances. The event will also include interactive activities to empower young women with knowledge, skills, and tools to navigate digital spaces safely.

Who We Are
Girl Effect is an international non-profit that connects girls to the resources and support she needs to overcome barriers, see themselves differently and unleash their full potential. We believe that the most powerful force to break the cycle of intergenerational poverty is GIRLS. When you connect GIRLS to what they need, unleash the limits communities set for them, and change how girls see themselves- they change the world. That’s the Girl Effect.

Our approach redefines what girls think they can and should do. We do this by building digital and media technologies that girls want, trust and need. From chatbots and applications to chat shows and TV dramas, our approach uses modern technologies to reach girls where they are today.
Our reach is 23 million and counting.

We are girl centered. We engage girls through evidence based social and behavior change. We meet girls where they are today, in the spaces, on the platforms and channels they trust and love. We work with governments to transform systems to work for HER.

We reach girls across the world, where they are -online and offline, to support them at the critical moments in life when choices around their health, education and economic future need to be made.

We use our expertise in behavior change science to motivate and equip girls with information and support to help them see a different future for themselves, act on those choices, and drive greater demand for the opportunities and services available to them.

Chhaa Jaa in India, Tujibebe in Tanzania, Yegna in Ethiopia – are some of our youth brands. They exist across multiple channels – digital ( Meta, Google and other SM platforms), TV, radio, print and offline. Where required and relevant, we also use white label brands for specific campaigns.
Campaign Context

As digital technology increasingly permeates our daily lives, it is also enabling new and more intense forms of Gender-Based Violence (GBV). Although online violence against women and girls is not a new issue, it has surged dramatically in recent years, posing substantial threats to safety and well-being both online and offline.

In India, increased internet and social media use has led to a rise in Technology-facilitated GBV (TFGBV). Cyber crimes against women increased by 11% in 2022, with significant rises in incidents involving transmission and publication of sexually explicit material.

Limited digital literacy and increased online activity puts adolescents at greater risk of online GBV. According to a recent study 15% of adolescents had faced at least one incident related to online sexual abuse or exploitation. Girls are less likely to have their own phones and their digital usage is often highly controlled. This leads to underreporting of TFGBV due to fear of further restrictions. The same study highlighted that adolescent girls are less likely to inform their parents of online GBV as they fear punitive action, including discontinuation of education and early marriage.

TFGBV has significant real-world impacts. TFGBV victims report negative effects on academic performance and daily routines and self-harm. Many victims feel ongoing fear, anxiety, and helplessness, leading many to reduce their use of mobile phones and social media, they become more cautious about posting content online.

Girls in India are drawing a lot of their ideas around romance and love from the media they watch – a mix of high-drama Bollywood movies and more ‘traditional’ stories of compromise and understanding from TV soap dramas. This often means they have set notions about how relationships play out (for example, that love happens only once) which leads to often problematic and skewed relationship dynamics. Topics such as the body, sex, sexuality are mired in stigma and often shame, and unmarried adolescents are a particularly vulnerable group. This makes it really hard for them to know about or understand important ideas like consent, coercion and abuse, and how, when or where to seek support when they need it, both within the offline and online world.

TFGBV reinforces traditional gender roles; it is an extension of offline inequity, where the same inequalities that expose girls to offline violence also affect them online. This underscores the importance of not only responding to TFGBV and its consequences but also preventing it at a primary level. Prevention can be achieved by educating girls about online GBV, its various forms, impacts, and how to report it. Equally important is educating boys about TFGBV and their role in preventing its perpetration. This approach provides an opportunity to address gender inequalities early, teaching both girls and boys about violence, harmful gender norms, and their roles in promoting gender equity, both online and offline.

To tackle the growing concern around TFGBV, Girl Effect proposes a first-of-its-kind gender transformative intervention that will work with girls, boys and communities to address and alter the underlying gender norms and power dynamics that contribute to TFGBV. Our programme will have digital and offline components and adopt a range of strategies with the ultimate aim of creating a more equitable, safe, and supportive online environment for girls in India.
Event Objectives
Objective 1: Increase Awareness of TFGBV: Build awareness among girls on TFGBV and encourage conversations & to participate actively in mitigating risks.

Objective 2: Facilitate linkages to support services: Signpost to our girl chatbot Bol Behen that has content around relationships and communication via physical handouts.

About the Event

This launch event will mark the beginning of the larger campaign around TFGBV in India. Through this event, we plan to:
Educate through spoken word – Educate young women on the impact of TFGBV in the context of relationships and love under the campaign #SacchaPyaarKyaHaiYaar – this could include themes around online harassment, cyberbullying, privacy risks, and digital safety, mental health repercussions of TFGBV through spoken word
Empower Through Spoken Word – Use spoken word poetry as a core medium to amplify the voices of young women and survivors of TFGBV, if any.
Encourage Conversation– Create an interactive format within the event for students to engage and discuss experiences and challenges around the theme of #SacchaPyaarKyaHaiYaar in the context of TFGBV. This could also be activity-based and discreet vs publicly speaking.
Enable a digital safe space – Create a leaflet for distribution to students at the event, sign-posting to the Bol Behen Chatbot, which has content around.
Document & Amplify Impact – Capture event highlights through video production for further dissemination via digital and social platforms.
Target Audience
18-21 years old young college-going girls living in Mumbai, Maharashtra
Size of event/Total participants

We want the event to be attended by at least 800-1000 girls aged 18-21 years old.

Location: Mumbai, Maharashtra
Duration of the event: 5 – 6 hours
What You will do
You will be responsible for the end-to-end production and execution of the physical event, including but not limited to:

Logistics & Venue Requirements
Auditorium / Large Hall with stage setup
Sound & Lighting Equipment for spoken word performances
Projection Screen & AV Setup for presentations
Seating Arrangements for 800-1000 attendees
Security & Permission Handling with the college administration
On-ground volunteers to assist with event flow
Production of the Event
Event Design: Activity Design, Event Flow, Activity Curation
Stage Design & Branding (banners, standees, digital backdrops)
Spoken Word Artist Curation & Rehearsals
Technical Equipment Setup (mics, speakers, lighting)
Content Creation (workshop materials, handouts)
Event Management & Coordination (registration, logistics, refreshments)
Artist & Speaker Management
Identifying, onboarding, contracting, managing and paying Spoken Word Artists (3-5 high-profile performers + student slots)
Identifying, onboarding, contracting, managing and paying a Master of Ceremonies for the entire event
Coordinating rehearsals and briefing with the internal GE team and artists/speakers
Filming & Content Production
Event Highlights Video (3-5 mins) capturing performances, workshops, and testimonials.
Short-form Social Media Clips for Instagram, Facebook, and YouTube
Photography (portraits, panel discussions, interactive sessions)
Post-event report with impact statistics and audience feedback
Necessary Permissions & Approvals
Venue Booking & Administration Approval from the college
Public Event NOCs (if required) from local authorities
Photography & Videography Consent from participants
Legal & Safety Clearances for workshop content
Deliverables
One fully curated 5-6 hours long event in a mid-tier Mumbai college for young girls and women with 800-1000 attendees
End-to-end design and production of the event as per GE India’s Create team’s vision with branding collaterals as needed as per the curation, which will include but not be limited to backdrops, handouts, standees, posters, flyers, digital backdrops, branding for activities and more.
3-5 high-profile artists/speakers management
Venue Management
2 event film (3-5 mins)
20 reels/shorts (up to 1 minute long)
50 fully edited and colour-corrected stills from the event
Media rights for the content performed during the event
Raw footage and project files

If you work in the creative industry and are passionate about unlocking the power of girls, then we would like to work with you.

What we value
Alignment with our mission and commitment to empowering adolescent girls
An understanding of and (ideally lived) experience in the countries we work in
Empathy, curiosity and excellent communication skills
The ability to really listen to our needs and drive to strive for the best solutions
A supportive mindset to help our teams and partners develop their skills and knowledge
Openness and honesty about where we could improve
Portfolio of work demonstrating experience working on projects targeting youth and possibly health outcomes

Who You Are
Experience/Skills
Expertise in organizing various types of events, such as conferences and exhibitions that are community-led and/or participative events. Specifically dealing with themes of Gender and Sexuality.
A diverse clientele for different industries, such as corporate clients, non-profit organizations (preferred), government agencies, and private individuals.
Have produced events at different scales, ranging from small intimate gatherings to large-scale conferences or festivals.
Showcase unique event concepts, innovative ideas, and creative solutions implemented.
Provide key metrics, achievements, and success stories from past events.
Highlight the agency’s team members, their experience, and expertise. Showcase their qualifications, certifications, and any notable industry affiliations.
Showcase the agency’s ability to manage complex logistical aspects seamlessly.
If the agency has a focus on sustainability or social responsibility, highlight any events or initiatives that showcase their commitment to these values.
Strong event curation & production capabilities
Experience in working on gender-based projects
Knowledge of spoken word and youth engagement
Technical expertise in filming and content creation
Vendor & artist management skills
Capacity to handle college permissions and security

Expected Commitment

The event will take place in the 2nd week of March. (We would like this event to be curated in the 2nd or 3rd week of March).
The project is expected to take approximately 5 weeks.
The assignment period is from 26th February 2025 to 30th March 2025.

Please note: The timelines can be a little flexible based on event curation needs and scale.
Location
The agency must be based in Mumbai, India and have extensive experience in the country. The Assignment will be carried out in India.

Management
The consultant will have a primary point of contact within our India Programs team. The language of the materials and reports shall be English. The contract supervisor shall approve all deliverables submitted before any payment is made.

Procurement Timelines

Terms of reference published – 14th February 2025
Deadline for responses – 19th February 2025
Project commencement – 26th February 2025

Proposal Submission

Technical Proposal
Interested agencies should submit the following to support their candidature (Max 5-10 pages):
Your understanding of the Brief & why you are well-suited for this assignment.
Portfolio and team composition
Proposed Strategy, Work Plan, and Timeline
Case studies, reports, and supporting documents for similar work done previously
Contact details of three referees that can attest to the scope and magnitude of similar assignments
Financial Proposal
Please include a budget that provides for all anticipated costs and fees associated with
planning and executing the events.
All actions and anticipated expenses should be itemised with all rates for services included.

Evaluation Criteria

The criteria against which proposals will be evaluated are listed below:

Technical Evaluation
Your understanding of the brief and why you are best suited to deliver this – 10%
Portfolio and Team composition relevance – 20%
Proposed strategy and work plan along with timelines – 25%
References provided – 5%
Ethical Plan- Data Protection and Safeguarding- 10%

Financial Evaluation
Value for money/proposed budget breakdown – 30%

Technical and Financial proposals will need to be submitted as separate documents. Financial bids will not be opened until the technical evaluation and then only for those proposals deemed qualified and responsive.
In their Technical proposal, the bidder must demonstrate an understanding of the requirements described in the RFP and demonstrate how the bidder will meet the requirements of the evaluation criteria.

Please note that Girl Effect is not liable for any cost incurred during the award/contract preparation, submission, or negotiation of the award/contract. All submitted documentation and/or materials shall become and remain the property of Girl Effect.
VALIDITY of the proposal shall be for 90 days from the date of bid closure.

Tax
Girl Effect India is obliged by the Indian tax authorities to ensure all taxes are charged where applicable. Applicants are advised to ensure that they have a clear understanding of their tax position regarding provisions to Indian tax legislation when developing their proposals.
Disclaimer
GE reserves the right to determine the structure of the process, number of short-listed participants, the right to withdraw from the proposal process, the right to change this timetable at any time without notice and reserves the right to withdraw this tender at any time, without prior notice and without liability to compensate and/or reimburse any party. GE shall inform ONLY successful applicant(s). The process of negotiation and signing of the contract with the successful applicant(s) will follow.
Please note: We will evaluate only proposals submitted following the application process outlined in the RFP and using our specified email addresses ([email protected])
Safeguarding
You may be required to undertake safeguarding checks. Shortlisted consultants will be assessed on our organizational values at the interview stage. The successful consultant will be expected to adhere to our safeguarding policy. We encourage you to read and understand our safeguarding policy, the executive summary of which can be found Here. We have zero tolerance for all forms of violence against children, beneficiaries and staff.

Equal Opportunities

Girl Effect is committed to equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression. We are proud to be an equal opportunity workplace.

We are committed to building an organization that is increasingly representative of, and works extensively with, the communities that we serve. To this end, due regard will be paid to procuring consultancy service organizations and individuals with diverse professional, academic and cultural backgrounds.