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Creativity has the power to transform human behavior This is the core belief of what we call HumanKind. It’s not about advertising or brand propositions or selling products. It’s about people and purpose. It’s an approach to marketing that serves true human needs, not the other way around. That’s why everything we do for brands at Leo Burnett MEA is designed with a human purpose in mind. A brand without purpose is one that will never be understood or embraced by people. A brand with purpose can be a true agent of change and transform the way people think, feel or act. A brand with a true HumanKind purpose can change the world. Our dream is to be the best creator of ideas that truly move people – bar none. Leo Burnett Worldwide, part of Publicis Groupe, is one of the world’s largest agency networks with 96 offices and nearly 10,000 employees. In 2012, the global network was awarded a record-breaking 55 Lions at the Cannes Lions Festival of Creativity and was also named “Network of the Year” by YoungGuns, Dubai Lynx and MENA Cristal Awards. Leo Burnett works with some of the world’s most valuable brands including The Coca-Cola Company, Fiat, Kellogg’s, McDonald’s, Nintendo, P&G, Samsung and Allstate among others. To learn more about Leo Burnett Middle East and North Africa visit leoburnettmea.com, facebook.com/leoburnettmea and follow us via @LeoBurnettMEA on Twitter and Instagram.
Responsibility and Focus
Responsible for both building client relationship and monitoring a team, while collaborating with senior leadership (Business Lead / CEO), the various departments of the agency (creative, strategy, production) and other potential partners from Publicis Group (media, Vertical, epsilon, sapient)
Be able to ensure the smooth development of the brands’ strategies and integrated communication, translating business needs to creative challenges and ensuring a timely delivery milestone.
Identifying and developing opportunities to drive new business proposals involving the group capabilities
Inspire, mentor, and guide the career development of junior team members
Main Tasks
Technical & Product
Leading the entire development of end-to-end campaigns in collaboration with the agency ‘s departments (strategy, creative services, creative, production) and when required, with other Publicis Group ‘s team such as media, Publicis Content, Data & Sciences, e-commerce, Sapient or Epsilon etc.
Responsible for developing, leading, and owning the agreed SOW per clients
Manage the day-to-day relationship with clients and having the ability to work with wide spectrum of clients
Business Acumen & Operational Efficiency
Build trusted relationships with clients to transform the traditional work/exchanges into an advisor/consulting conversation: understanding business needs and requirements to proactively support your clients’ business growth.
Understand and be curious about client business, the industry, the competition, trends and innovations
Demonstrate strong project management skills and ability to prioritize, and work under pressure
Ensuring campaigns or projects are delivered on time and brief, with a keen sense of attention to detail and high standard of work
Constantly exceed client expectations and ensure KPI’s are met
Confidently manages multiple projects, multiple clients on multiple markets as well as internal stakeholders
Strong understanding of budgeting, forecasting and P&L and be able to do periodically reviews with the finance department
Lead the full operational side of projects and support coordination tasks, managed by the account managers /executive who need to be supported and guided around key campaigns and deliverables.
Set clear roles and responsibilities at the start of each project for your team, allowing for their constant development and learning
Innovative & Analytical Mindset
Ability to think strategically, creatively, and analytically to challenge the clients’ partners and propose innovative solutions to briefs
Identify growth opportunities and solutions within the assigned clients for Publicis group’s vertical or services (media, CRM…)
Proactively share ideas and innovations supporting current products and services or with new partnerships
Proven strong communication and negotiation skills with a sharp problem-solving mindset
Produces insightful, innovative, and clearly articulated presentations
People & Leadership
Self
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