General Mills is seeking a dynamic Associate Manager, Retail Marketing to drive growth with our key retail partner, Kroger, right here in Cincinnati! You’ll be at the forefront of developing and executing customer-centric marketing programs that resonate with Kroger shoppers, working closely with our Brands, Sales Teams, and Kroger’s own marketing and insights teams (84.51/Kroger Precision Marketing).
Key Accountabilities:
- Lead the strategy and execution of General Mills’ customer marketing programs for Kroger, aligning brand objectives with customer needs.
- Develop omnichannel shopper marketing plans and presentations for internal and external stakeholders.
- Manage creative briefs, timelines, and budgets for shopper campaigns.
- Foster strong relationships with sales and marketing teams at General Mills and Kroger.
- Analyze data and optimize plans to drive business results.
- Serve as a marketing expert and partner to the sales team.
- Present at customer meetings, showcasing marketing programs and capabilities.
- Manage agency relationships, including search and media.
- Drive innovation and collaboration to grow the Kroger business.
What You’ll Do Day-to-Day:
- Lead customer marketing efforts for our Cereal portfolio, a high-priority area for General Mills and Kroger.
- Manage our top portfolio event for Kroger: Back to School.
- Collaborate with internal teams (The Agency, Sales) to develop and execute marketing plans.
- Work with external agencies (creative, media, Kroger Precision Marketing) to bring plans to life.
- Analyze campaign performance and optimize for results.
- Mentor and guide junior team members.
Minimum Qualifications:
- Bachelor’s Degree in Communications, Marketing, Business, or related field.
- 5+ years’ experience in a brand, agency, or shopper marketing role.
- Demonstrated understanding of the Kroger retail environment and shopper dynamics.
- Experience working with cross-functional teams and agency partners.
- Project and budget management experience.
- Strong communication skills (written and verbal).
- Ability to work independently.
Preferred Qualifications:
- Experience building learning agendas and leading test plans.
- Ecommerce marketing experience with search and media.
- Strong ability to lead through ambiguity.
- Strong presentation skills.
Additional Considerations:
- Location: Kroger market eligible, Cincinnati, OH preferred (relocation assistance will be provided). Candidates are expected to operate under east coast time.
- Some travel will be required to attend customer meetings, planning meetings, etc. (approx. 10%, estimated ~2-3 trips annual).
- Applicants must be currently authorized to work in the U.S. General Mills will not sponsor applicants for a U.S. work visa.
- International relocation or international remote working arrangements (outside of the US) will not be considered.
COMPANY OVERVIEW
We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best – bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.
Salary Range
The salary range for this position is $93700.00 – $156300.00 / Annually. At General Mills we strive for each employee’s pay at any point in their career to reflect their experiences performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.
Reasonable Accommodation Request
If you need to request an accommodation during the Application or hiring process, please fill out our online accommodations request form by following this link: Accommodations Request.