Audience Strategist

Job Description:

The Wall Street Journal is seeking an audience strategist to help define politics, legal and national security coverage in an audience-first newsroom. You will be working with a team of editors and reporters based primarily in New York and D.C. to ensure our journalism engages our subscribers and reaches a wide audience.

This is a senior role that has a broad scope and the pace of a global newsroom. The perfect candidate loves news, thinks strategically and creatively, and can work effectively in collaboration with all roles in the newsroom. You should be excited to work in a high-metabolism environment, ready to respond to major news events, and able to operate at a high level while balancing long-term projects with the day-to-day.

This role is based in New York and will report to the Director of Content Strategy.

You will:

• Work closely with the editorial leadership team to develop content strategy with dual focus: keeping our subscribers engaged and reaching new audiences.
• Champion use of data and analytics in the newsroom, translating data into actionable insights, preparing statistical reports and working with editors to monitor, meet and exceed our key performance indicators.
• Lead training on digital best practices and how to use data to inform coverage decisions.
• Look beyond the daily news cycle to identify and address opportunities across departments including coverage, audiences, operations, product, marketing.
• Be an active participant in news meetings, helping shape stories to meet the needs of our audiences.
• Work closely with other digital teams to identify insight and opportunity, and help editors plan coverage accordingly.
• Shape the format of our journalism to tell stories in the most impactful way whether through text, live journalism, visuals, video and podcasts or other approaches.
• Regularly interpret and share audience learnings with the broader newsroom.

You have:

• 7+ years digital newsroom experience including some combination of newsroom strategy, editing, production or digital project management.
• Strong analytical skills, including the ability to find insights from data; create an easy-to-understand narrative from them; and deliver a plan to address the findings.
• Data skills and experience using tools for web analytics. Experience with SQL, Python or other data-analysis languages is optional but an advantage.
• A strong understanding of and interest in the competitive landscape for digital news media.
• Track record of developing strong and trusting relationships, collaborating and building consensus.
• Ability to communicate in writing and in person clearly, concisely and persuasively.
• Comfortable with taking the initiative to surface challenges and opportunities, and the drive to develop and act on solutions.

To apply, please submit a resume. If you have questions, please contact recruiting@wsj.com.

Reasonable accommodation: Dow Jones, Making Careers Newsworthy – We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put “Reasonable Accommodation” in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area:

Dow Jones – News – WSJ

Job Category:

General Management

Union Status:

Non-Union role

Pay Range: $130,000 – $150,000

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate’s experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including “elective” benefits employees may select to best fit the needs and personal situations of our diverse workforce..

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