B2B Marketing Manager

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<div class="isg-job-description“>Overview

Our client, a fast-growing healthtech organization, is seeking 2 experienced B2B Marketing Managers for a 20-week maternity leave coverage assignment. These roles sit within a lean Enterprise Marketing team, supporting both commercial marketing and customer marketing functions. The ideal candidates will work cross-functionally to support the development of various deliverables across multiple platforms.

Key Responsibilities:

• Manage and execute B2B marketing projects end-to-end, ensuring strong communication and follow-through.
• Develop and manage multi-channel marketing content-including digital articles, sales and customer-facing collateral, presentation materials, thought-leadership assets, and mixed-media deliverables in collaboration with the creative team.
• Gather, synthesize, and draft content from internal SMEs; use AI tools as needed for content development.
• Collaborate with sales teams to customize or adapt boilerplate content for specific accounts.
• Support campaign execution, including Salesforce tagging, basic reporting, and collaborating with cross-functional partners.
• Coordinate with the events marketing team on timelines, collateral needs, and vendor interactions.
• Maintain strong pacing and organization across multiple simultaneous projects.

Required Skills & experience:

• Minimum of 5 years marketing experience with at least 3+ B2B marketing experience, ideally in tech or healthcare.
• Direct experience managing or supporting networking events, webinars, and tradeshows
• Experience executing marketing plans with an ability to work independently
• Professional demeanor in interactions with internal sales/client reps and commercial leaders
• Strong content development and project management abilities.
• Direct experience or strong familiarity with in-person events and webinars
• Comfortable interfacing with internal stakeholders and customer-facing teams.
• Ability to manage multiple work streams independently and on deadline.
• Proficiency in Slack, Google Workspace, and Asana is ideal. Ability to use self-service, light design tools
• Familiarity with Salesforce (SFDC) for entering campaign data and running basic reports (preferred).

Ideal Candidate Profile:

• Thrives in fast-paced environments with shifting priorities.
• Strong communicator who can quickly ramp into complex subject matter.
• Collaborative, flexible, and proactive in supporting both commercial and customer marketing teams.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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