BD and Marketing Exec or Senior Exec

Job title:

BD and Marketing Exec or Senior Exec

Company

Totum Partners

Job description

Marketing and Business Development ExecutiveJob Overview:An award-winning IP firm is seeking a proactive and results-driven Marketing and Business Development Executive to support our business growth initiatives. This role is responsible for developing and executing marketing strategies, identifying new business opportunities, and building strong relationships with clients. The ideal candidate will have a strong understanding of marketing principles and a keen interest in driving business success.Key Responsibilities:

• Assist in the development and implementation of marketing and business development strategies and all associated activities.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Generate leads and explore new business opportunities to drive revenue growth.
• Develop and maintain relationships with potential and existing clients.
• Support the creation of marketing materials, including brochures, presentations, and digital content.
• Manage social media accounts and digital marketing campaigns to enhance brand visibility.
• Assist in organising and attending industry events, trade shows, and networking opportunities.
• Collaborate with sales and marketing teams to ensure alignment on business objectives.
• Track and analyse marketing campaign performance to measure effectiveness and recommend improvements.
• Prepare reports and presentations for senior management.
• Coordinate photography sessions and update biographies.
• Maintain best practices around the firm’s CRM system, including maintaining contacts and distribution lists, preparing event invitations, and recording client event attendance.
• Develop and project manage marketing collateral and content for legal directories, award submissions, the website, and client communications.
• Put together presentations for, recording, editing, and sending the firm’s Business Update.
• Coordinate, edit, and send the MC update.
• Support the team with other responsibilities as required, including providing appropriate cover for team members in their absence.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Business, or a related field.
• Experience in marketing, business development, or a similar role.
• Strong understanding of marketing strategies and business development principles.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to generate and develop new business opportunities.
• Experience with social media management, digital marketing, and content creation.
• Proficiency in Microsoft Office Suite and marketing software/tools.
• Strong analytical skills and attention to detail.
• Self-motivated, proactive, and results-oriented.

Preferred Qualifications:

• Experience in the professional services industry.
• Familiarity with CRM and marketing automation tools.
• Knowledge of SEO and online advertising strategies.

Expected salary

Location

London

Job date

Thu, 08 May 2025 01:02:36 GMT

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