This position will represent Hawaiian Telcom at events (community, sponsorships, etc.) in order to activate the Hawaiian Telcom brand in the communities we serve. As a member of the Brand Activation Team, serve as an ambassador of Hawaiian Telcom and display a positive representation of the brand to the public. Engage, interact and educate current and potential customers on Hawaiian Telcom products and services. Members of the Brand Activation Team will also assist in the distribution of marketing materials at events or in neighborhood marketing efforts, and support the sales and marketing teams as needed with campaign execution within and outside of the Hawaiian Telcom retail stores.
Essential Functions
Merchandise execution / event handouts
As needed Retail or Field sales team marketing support
Assist with core product marketing and promotion for events within retail stores or across the communities we serve and at sponsored events
Assist with retail and community/event signage and sales support execution
Collect customer or prospect contact information, leads, contest entries, etc. at events to aid in increased measurement and ROI tracking resulting from brand activation activities
Marketing execution assistance for mobile stores and vehicles
Take photos to document event activation, share with Brand Activation and Social Media team as needed for Social Media posts
Grassroots marketing execution (door hangers, yard signs, mobile events, etc) to activate the Hawaiian Telcom brand
Brand Activation support for company sponsored events and facility sponsorships (i.e. sporting events, community events and trade shows) to bring the Hawaiian Telcom brand to life in a fun and engaging way
Assist with fulfillment and distribution of Branded Merchandise for sales and marketing (apparel, customer giveaways, promotional items, etc)