Brand Designer – San Leandro, CA

We are seeking a highly creative and detail-oriented Brand Designer to join our in-house Creative Team. This role is responsible for bringing our brand to life across all consumer touchpoints, from packaging and retail environments to digital and social platforms. The ideal candidate is a self-starter who thrives in a fast-paced environment and is passionate about delivering excellence, and building cohesive, compelling brand assets and experiences.

This role is hybrid, 3 days in office in our San Leandro Headquarters, which is directly next to the San Leandro Bart Station.

Brand & Creative Development

• Design, build and execute cohesive brand assets across multiple channels, ensuring consistency and highest-quality output
• Contribute to the evolution and maintenance of brand identity systems and visual language
• Develop and maintain comprehensive brand style guides

Packaging & Product Design

• Turn product packaging objective into high quality production-ready packaging designs
• Collaborate with cross-functional teams to ensure packaging meets brand, regulatory, and manufacturing requirements

Advertising & Campaigns

• Design brand and product advertising for:
• Traditional media (print, OOH, in-store)
• Digital platforms (display ads, paid social, web)
• Social media campaigns
• Activations
• Translate marketing strategies into compelling creative concepts
• Generate high quality image assets. focus on composition, seamless retouching and brand messaging.

Shopper Marketing & Retail

• Develop retail and shopper marketing assets including:
• In-store displays and merchandising materials
• Retailer-specific creative (e.g., shelf talkers, signage)
• eCommerce and eTail content, including product carousels (e.g., Salsify)

Digital & Content Creation

• Retouching and composing high quality images
• Design, storyboard and produce social media assets (static and motion)
• Create and edit video content for marketing campaigns and digital platforms
• Support content creation across owned and paid channels

Asset Management

• Organize, manage, and archive creative assets within a Digital Asset Management (DAM) system (e.g, Bynder)
• Ensure proper versioning, naming, file organization, and accessibility of brand assets

Required Skills & experience

• Strong portfolio demonstrating expertise in brand design across multiple touchpoints
• Mastery of Adobe Creative Suite, especially:
• Illustrator (expert)
• Photoshop (expert)
• Strong understanding of typography, layout, color, and composition
• Experience designing for both print and digital environments
• Ability to manage multiple projects and meet deadlines in a fast-paced setting
• Highly organized with strong attention to detail
• Understanding of production processes for packaging and print
• Curious with a learning and growth mindset

Preferred Skills

• Curiosity and interest in leveraging ai to improve productivity and outcomes
• Working knowledge of InDesign, PowerPoint, MS Word and Acrobat
• Experience with After Effects or other motion design tools
• Video editing and basic animation skills
• Familiarity with eCommerce platforms and content systems (e.g., Salsify)

You Are

• A self-starter who takes initiative and ownership of projects from concept to execution
• A creative problem solver with a strong eye for design and storytelling
• Collaborative, adaptable, and open to feedback
• Passionate about building brands and creating meaningful consumer experiences
• Someone who believes that craftsmanship and excellence in execution is worth striving for

Bonus Qualifications

• Experience with ai image generation
• Experience in consumer packaged goods (CPG) or retail brands
• Experience working with cross-functional teams (marketing, sales, product development)