Brand Manager, NIVEA Men

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We care for skin. We care for our people.

It all started with a pharmacist and a dream almost 140 years ago. Today, Beiersdorf is a global company with iconic brands – Coppertone, Aquaphor, Eucerin and NIVEA – focused on providing innovative, clinically-proven and safe skin and sun care solutions to more than 500 million consumers in over 200 countries – making people feel comfortable in their own skin.

At Beiersdorf, we care beyond skin. We care for people – our employees, our customers, our consumers and our communities – and our planet. We know that diversity of thought, backgrounds, experience and perspective enriches our culture and supports innovation and ingenuity. We know that responsibly-sourced, sustainable products and packaging make for a more sustainable future. And we know that when your skin feels better, you feel better.

A welcoming workplace that offers personal and professional growth for all individuals.

At Beiersdorf, you’ll find:

A welcoming workplace that values diversity, inclusion and belonging where every team member feels valued, respected, and supported
Flexible teams that enjoy a challenge and the ability to make an impact
A dynamic community of life-long learners that values individual skills, and a growth mindset as well as hard skills and established expertise
A purpose-led company that prioritizes your personal and professional development with the right balance of structure and flexibility to grow
A culture that lives by its core values of care, trust, simplicity, and courage

Unique benefits that consider the whole person.

We understand that you have a life outside of work, and we support you with unique benefits including:

Generous and flexible PTO policy
Paid Parental Leave
Comprehensive Wellness and Benefits program
Cash Balance Plan (similar to a pension)
401k match
Established Employee Resource Groups/affinity groups help to grow important connections and belonging with other colleagues
Dynamic work model – hybrid (at least 3 days on-site)

Experience, skills and competencies that lend themselves to this role:

We know that experience comes in all forms. We are looking for individuals who bring new and diverse skills to the team.

Your Tasks

This role will have ownership over the NIVEA Men business in the U.S. The Brand Manager will be responsible for developing and implementing the brand strategy & marketing plans to drive profitable growth. This position reports to the Director of Marketing, NIVEA Personal Care and is located in Stamford, CT.

Responsibilities:

Develop recommendations with Director for the US NIVEA MEN long-term vision and strategy
Continuous monitoring of consumer trends and competition, and share with global and regional counterparts, to derive conclusions for a winning category strategy
Lead monthly business analysis and inputs to business review (global, regional, local) and S&OP process: demonstrating deep understanding of brand and competitor performance and key drivers. Translate business analysis into action plan for business
Lead cross functional teams collaboratively, with strong brand stewardship and project management (day to day business and innovation pipeline)
Analyze portfolio and consumer market to feed insights into development of global strategy and innovation pipeline. Work closely with Supply Chain, R&D and legal on project implementation.
Lead the development and execution of the annual marketing plans in line with brand vision and financial objectives, working closely with internal media team, shopper marketing and agency partners.
Work closely across NIVEA team to inform cross-category strategy (innovation and execution)
Partner with Shopper & Customer marketing/RGM/sales strategy teams on shopper marketing plans, distribution and assortment priorities and ensure successful implementation of BTL activities in key channels & customers. Ensure consistent execution across touch points
Manage innovation pipeline, including launch strategy, volume forecasting, and partnering with sales / category management to develop winning strategies and sell-in stories for customers.
Development of presentations showcasing business to various audiences and executive teams
Ownership of budget management, including development of annual marketing budget and tracking progress throughout the year.

Your Profile

Qualifications:

BS/BA in Science based degree and/or Marketing (MBA a plus).
Minimum 5-7 years brand management/ marketing experience (consumer packaged goods preferred).
Demonstrate proven track record of driving brand growth with limited investment and resources.
Strong collaborator who can motivate and lead and influence cross-functional teams to drive business projects and results
Strong business acumen with experience in business analysis and strong skillset in P&L, SOI, and Budget management.
Passionate individual with an entrepreneurial spirit and desire to grow the business.
Must have strong communication, presentation and interpersonal skills with the ability to juggle numerous responsibilities
Proficient knowledge and use of MS Office (especially Excel and PowerPoint), Nielsen and/or IRI, SAP experience a plus.

ADDITIONAL INFORMATION:

At Beiersdorf, we value diversity and aim to provide equal opportunities to all of our applicants – regardless of e.g. gender, sexual identity, nationality, ethnicity, religion or ideology, disability or age. We would therefore ask you to include only information and data in your documents which are relevant for the assessment of your Application (e.g. curriculum vitae with relevant references and certificates). For instance, please feel free to upload your CV without a picture.

Beiersdorf North America – Recent Awards

Winner of Comparably’s Award for Best Company Outlook (2021, 2024, 2025)
Winner of Comparably’s Award for Best Company Work Life Balance (2025)
Winner of Comparably’s Award for Best Company Culture (2023, 2024)
Winner of Comparably’s Award for Best Company Compensation (2020, 2022-2024)
Winner of Comparably’s Award for Best Company Perks and Benefits (2024, 2025)
Winner of Comparably’s Award for Best Company for Happiness (2022,2023, 2024, 2025)
Winner of Comparably’s Award for Best CEO / General Manager (2020, 2024)
Winner of Comparably’s Award for Best Sales Team (2023, 2024, 2025)
Winner of Comparably’s Award for Best Leadership Teams (2020, 2021, 2023, 2025)
Winner of Comparably’s Award for Best Company for Diversity (2022)

Check us out on Comparably: https://www.comparably.com/companies/beiersdorf

Having trouble applying? Go to www.BeiersdorfUSA.com to search our careers page. Beiersdorf is an Equal Opportunity Employer.

To help us track our recruitment effort, please indicate in your cover/motivation letter where (usajobvacancies.com) you saw this job posting.

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