Brand Manager Walkers Crisps Maternity Cover

Job title:

Brand Manager Walkers Crisps Maternity Cover

Company

PepsiCo

Job description

Job Description:OverviewEver dreamed of working for the #1 Crisp Brand in the UK? Are you a Marketeer with hunger for building brands?Join the Walkers Crisps UK Marketing Team and make your mark on one of the UK’s most loved brands.We’ve got an exciting opportunity for a Brand Manager on Walkers Core; working on the end to end activation and leadership of a £multi-million brand, reporting into the Senior Marketing Manager.As Brand Manager, you will be involved in everything from ideation, 360 agency briefing, comms development, media planning, NPD development and in market execution.This is a hugely exciting time to join the team, with a transformational year ahead and huge growth ambitions.
ResponsibilitiesAs Brand Manager, you will:

• Lead communications development including digital, social and PR.
• Brief and lead packaging design development.
• Manage campaigns through internal stakeholders to ensure timely approvals.

NPD development

• Lead project teams to develop and build out NPD and renovation pipeline e.g. new flavours.
• Work closely with key internal cross-functional partners from idea to in market.

Execution

• Partner with shopper marketing team to ensure effective spend of A&M budget.
• Develop and lead campaign “key visual” and guidelines to ensure consistent communications from TV to in-store.

Performance and Tracking

• Lead project performance analysis, analysing sales data, competitor activity and consumer and market results.
• Lead campaign evaluation and learning implications.
• Manage total project A&M budget and regularly report and under/ over spends.

QualificationsWe acknowledge that everyone brings different strengths to each role so don’t be discouraged if these aren’t all listed below:

• 5 years of experience
• Creative excellence – strong potential in developing and delivering best in class marketing campaigns.
• Creative curiosity – a love for creative campaigns and expertise in social platforms.
• Insight & Analytical skills – to be confident with data and financials and can translate those into actionable brand recommendations.
• Excellent cross-functional collaboration.
• Strong understanding of PEP business & ecosystems.
• Excellence in execution.

Why PepsiCo?We offer a competitive salary, bonus, critical Illness cover, flexible working, discounted gym membership, market-leading health and wellbeing support, generous company pension plus so much more.In 2024 we have enhanced our extended parental leave offering, now paying in full for 26 weeks of maternity leave and 10 weeks for paternity leave for those who have the respective length of service.We’re also pushing our benefits to be more pep+ by offering electric cars through salary sacrifice with a partnership with Octopus Energy.We pride ourselves on our superb work force. The people in this business genuinely care about doing a great job! We have a common goal – strive to continuously improve our business performance and our own personal development.With the majority of executive team having been promoted organically, we are continually developing and encouraging our employees to push themselves further and offer them support with their continual learning.Career progression is incredibly important to us and we provide great opportunities to grow a long term career.We believe in-person collaboration is essential for the quality of our culture, team cohesion, creativity and innovation. We therefore plan for our associates to be in-person at least 60% of their working week.Being in-person, together with our colleagues and other key stakeholders can take many forms including going into the office, traveling to engage customers or consumers, interfacing with our frontline associates at their facilities, or hosting a conference or team offsite.A space to be y( )uWe want each and every PepsiCo employee to feel comfortable just simply being who they are and bring their full self to work.We celebrate what makes us all unique and know that to truly represent the communities around us we must reflect them in our workforce.That’s why we’ve empowered our employees to champion diversity and set up grassroots groups to drive our diversity and inclusion agenda from the ground up, embedding it in our culture.To find out more about our Employee Resource Groups (ERG’s) ask our team.We are an equal opportunity employer and comply with the Equality Act 2010, we value diversity at our company; it is an essential part of our success.We do not discriminate on the basis of age, pregnancy or maternity, marital/civil partnerships, religion or belief, sex or sexual orientation, gender, gender identity or gender reassignment, disability or race including; colour, nationality, ethnic or national origin.

Expected salary

Location

United Kingdom

Job date

Wed, 09 Oct 2024 00:03:16 GMT

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