Business Analyst – Marketing

Job title:

Business Analyst – Marketing

Company

Lightspeed

Job description

Lightspeed is looking for a full-time Business Analyst to join our Information Systems team. The Business Analyst is responsible for analysing business needs from various stakeholders in Marketing, translating them into both operational and technical requirements, all while facilitating implementation. The candidate will work with multiple technical teams across the company, and the scope will cover multiple marketing tools such as marketing automation (Pardot), attribution, and lead generation. The Business Analyst will play a key role in bridging the gap between business objectives and marketing technology solutions to optimise internal marketing processes.Role:

• Facilitate improvements to business processes via collaboration with business stakeholders across departments
• Own and manage documentation for new and existing marketing systems and processes
• Understand business needs, define problem statements and facilitate solution implementation
• Partner with global internal stakeholders; build relationships in order to stay close to the ever-changing business needs
• Transform functional requirements gathered from business stakeholders into architected solutions in collaboration with solution architects and technology teams
• Constantly assess current state of processes, tools, and systems; provide recommendations as needed to seize new opportunities as they arise

What will make you successful:

• Gathering and documenting clear, concise, and thoughtful business requirements in line with project goals
• Improvements to business process based on clearly defined metrics at the initiation stage of projects
• Scalable recommendations and realization of robust solutions
• A high degree of quality in work performed, measured by the absence of rework and reported issues
• Recognized team and stakeholder satisfaction resulting from generally great work!

Experience:

• Advanced knowledge and experience with marketing platforms (Pardot, Marketing automation, Facebook Ads, Google Ads etc.)
• Good knowledge of web analytics & attribution (Google Analytics, Marketo Measure etc.)
• Knowledge of marketing KPIs (ROI, conversion rate, sales funnels, etc.)
• Experience with Salesforce or other CRMs
• Experience with Agile (Scrum) is an asset

Skills:

• Good English; other languages are an asset!
• Excellent time management and organizational skills
• Remarkable ability to analyze business needs and transform them into technical requirements
• Recognized communication style
• Approachable but with a rigorous approach to delivery
• Ability to thrive in a fast-paced and constantly changing environment

What’s in it for you:

• Join a growing team and help us move to the next level
• Amazing benefits & perks, including equity for all Lightspeeders
• Constant development of both your skill-set and business acumen with limitless growth opportunities
• Lots of autonomy, flexible work culture
• Innovation time to explore and learn at work
• Shaping the company by joining cultural & technical committees
• Tons of growth opportunities into technical or people management roles
• Opportunity to join a fast-paced, high-growth company
• Opportunity to learn, expand your skill set, forge wonderful relationships and make your mark within the diverse and inclusive Lightspeed family, a true Canadian tech success story

…. And enjoy a range of benefits that will keep you happy, healthy and (not) hungry.

• Lightspeed equity scheme (we are all owners).
• Flexible paid time off and remote work policies.
• Health insurance.
• Contributions to your pension plan – RRSP.
• Health and wellness benefit of $500 per year.
• Paid leave and assistance for new parents.
• Mental health online platform and counselling & coaching services.
• Training opportunities to grow your skills and career
• Volunteer day.
• Fully stacked kitchen (hot and cold beverages, meals served)
• Happy hours to build your relationships with colleagues after work

To all recruitment agencies: Lightspeed does not accept unsolicited agency resumes. If we have not directly engaged your company in writing to supply candidates for a specific vacancy, Lightspeed will not be responsible for any fees related to unsolicited resumes.Lightspeed is a proud equal opportunity employer and we are committed to creating an inclusive and barrier-free workplace. Lightspeed welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.Where to from here?
Obviously, this has to be mutually beneficial: we want you to step into a role you love, and we want to offer you a place you’re proud to come to every day. For a glimpse into our world check out our .Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. We were founded in 2005, in Montreal’s gay village and our original members were all part of the LGBTQ+ community. The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs.Who we are:
Powering the businesses that are the backbone of the global economy, Lightspeed’s one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.Lightspeed handles your information in accordance with our .

Expected salary

Location

Montreal, QC

Job date

Sat, 12 Oct 2024 05:17:27 GMT

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