Business Director – Communications Consultancy

Company description

Founded in Chicago in 1935, Leo Burnett Worldwide is one of the largest agency networks with 96 offices and nearly 10,000 employees.

In the Middle East, we&rsquore consistently making an impact in KSA, Lebanon, UAE, Egypt, and Jordan thanks to our teams of go-getters.

In a historic achievement, our agency was voted #1 Creative Agency for Effectiveness in the World, while Leo Burnett UAE has claimed the top spot in the WARC Effective 100, earning the title of the most effective creative agency in the world. Additionally, Leo Burnett enjoys the title of “Most Innovative Company” for driving brand purpose, as recognised by Fast Company. In 2024, Leo Burnett UAE was ranked #1 most Effective Agency, and it also secured the titles of #1 Agency and Network of the Year at the MENA Effies 2023, as well as at Dubai Lynx in both 2023 and 2024.

At our core lies the Humankind philosophy, a belief that creativity has the power to transform human behaviour. We focus on people and purpose, not just advertising.

Overview

Responsibility and Focus

Responsible for both building client relationship and monitoring a team, while collaborating with senior leadership (Business Lead / CEO), the various departments of the agency (creative, strategy, production) and other potential partners from Publicis Group (media, Vertical, epsilon, sapient)

Be able to ensure the smooth development of the brands’ strategies and integrated communication, translating business needs to creative challenges and ensuring a timely delivery milestone.

Identifying and developing opportunities to drive new business proposals involving the group capabilities

Inspire, mentor, and guide the career development of junior team members 

Main Tasks

Technical & Product

• Leading the entire development of end-to-end campaigns in collaboration with the agency &lsquos departments (strategy, creative services, creative, production) and when required, with other Publicis Group &lsquos team such as media, Publicis Content, Data & Sciences, e-commerce, Sapient or Epsilon etc.
• Responsible for developing, leading, and owning the agreed SOW per clients
• Manage the day-to-day relationship with clients and having the ability to work with wide spectrum of clients

Business Acumen & Operational Efficiency

• Build trusted relationships with clients to transform the traditional work/exchanges into an advisor/consulting conversation: understanding business needs and requirements to proactively support your clients&rsquo business growth.
• Understand and be curious about client business, the industry, the competition, trends and innovations
• Demonstrate strong project management skills and ability to prioritize, and work under pressure
• Ensuring campaigns or projects are delivered on time and brief, with a keen sense of attention to detail and high standard of work
• Constantly exceed client expectations and ensure KPI&rsquos are met
• Confidently manages multiple projects, multiple clients on multiple markets as well as internal stakeholders
• Strong understanding of budgeting, forecasting and P&L and be able to do periodically reviews with the finance department
• Lead the full operational side of projects and support coordination tasks, managed by the account managers /executive who need to be supported and guided around key campaigns and deliverables.
• Set clear roles and responsibilities at the start of each project for your team, allowing for their constant development and learning

Innovative & Analytical Mindset

• Ability to think strategically, creatively, and analytically to challenge the clients&rsquo partners and propose innovative solutions to briefs 
• Identify growth opportunities and solutions within the assigned clients for Publicis group&rsquos vertical or services (media, CRM&hellip)
• Proactively share ideas and innovations supporting current products and services or with new partnerships 
• Proven strong communication and negotiation skills with a sharp problem-solving mindset
• Produces insightful, innovative, and clearly articulated presentations

Qualifications

Bachelor’s degree in marketing or related field

Min 8 years&rsquo experience in related field (communication, digital or marketing)

Additional information

R-1861P-2108

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