Business Director – Communications Consultancy

Company Description

At Leo Burnett, we believe in the power of ideas to drive meaningful connections. For over 85 years, we have been at the forefront of creating groundbreaking campaigns that not only captivate audiences but also leave a lasting impact. Our commitment to creativity, collaboration, and client success has made us a global leader in the advertising industry.

Job Description

• Responsible for both building client relationship and monitoring a team, while collaborating with senior leadership (Business Lead / CEO), the various departments of the agency (creative, strategy, production) and other potential partners from Publicis Group (media, Vertical, epsilon, sapient)
• Be able to ensure the smooth development of the brands’ strategies and integrated communication, translating business needs to creative challenges and ensuring a timely delivery milestone.
• Identifying and developing opportunities to drive new business proposals involving the group capabilities
• Inspire, mentor, and guide the career development of junior team members 

Qualifications

• Bachelor’s degree in marketing or related field
• Min 8 years’ experience in related field (communication, digital or marketing)

Core Attributes

Analytical Thinking

Breaks down problems and issues into sub-components and then assesses the costs, benefits and risks of various options prior to selecting a particular approach.

Strategic Thinking

Can analyze organizational strengths and weaknesses and then combine these with knowledge of the industry, market and organization to develop long-term strategy.

Product Knowledge

Has a good understanding of product line features and benefits and uses that knowledge to optimize sales with each client. Understands the product market and uses this knowledge to increase personal credibility and product sales. Keeps abreast of competitors’ activities and typically responds quickly to what the competition is doing.

Planning

Develops the steps necessary to accomplish long-term goals. Identifies long and short-term goals and establishes realistic plans to reach them. Allocates required resources, allows for contingencies and ensures that plans fit with the larger needs of the organization. Sets milestones to measure progress along the way.

Presentation Skills

Comes across as confident and well-prepared when making group presentations. Makes effective use of visual aids or presentation software and looks at ease while handling questions from the audience. His/her presentations hold the audience’s attention and tend to be the right length for the amount of information covered.

Productivity

Meets or exceeds productivity standards that have been established for his/her organizational level or position. Has successfully combined skills, ability and effort level to ensure that expectations related to results/output are achieved.

Teamwork

Is an effective team player who adds complementary skills and contributes valuable ideas, opinions and feedback. Communicates in an open and candid manner and can be counted upon to fulfill any commitments made to others on the team.

Negotiation Skills

Demonstrates the ability to negotiate compromises that leave various stakeholders feeling that their interests and positions have been understood and that the resulting solution is even-handed and fair to all parties. Accomplishes this through listening to differing points of view and taking each view into account. Looks for common interests and helps parties explore and reach middle-ground solutions.

Interpersonal Skills

Shows genuine sensitivity to the needs, feelings and capabilities of other people. Deals with others in a pleasant manner. Treats others with respect and consideration.

Leadership

Articulates a vision that others choose to follow. Models behaviors expected of others and inspires others to undertake challenging tasks and projects (leading by example).

Time management

Prioritizes tasks and manages time to ensure that deadlines are met. Plans his or her time and sticks to those plans. Prevents or manages interruptions until the highest priority tasks are accomplished. As well as, keeping a work / life balance in perspective.

Communication

Communicates effectively and appropriately. Uses good judgment as to what to communicate to whom as well as the best way to get that accomplished. Speaks in a clear and credible manner, selecting the right tone for the situation and audience. Listens to others and allows them to make their point.

Education and Self Development

Makes it a practice to take charge of self-development by soliciting feedback, setting priorities, and then acquiring or strengthening skills and knowledge through coursework or other methods.

Initiative (Employees)

Recognizes opportunities and initiates actions to capitalize on them. Looks for new and productive ways to make an impact. Demonstrates this characteristic when it comes to generating new ideas or processes, capitalizing on new business opportunities, seeking out and taking on increasing responsibility or resolving problems as they occur. Uses sound judgment about when to take action and when to seek guidance or permission. This is in contrast to those who fail to notice opportunities, wait to be asked or instructed before taking action, seldom offer new ideas or express reservations about taking on additional responsibilities.

Quality of Work (Employees)

Has established a track record of producing work that is highly accurate, demonstrates attention to detail and reflects well on the organization. Is personally committed to high quality work and encourages others to have similar standards.

Creativity (Employees)

Applies creativity and originality in the work setting, when appropriate. Suggests or applies new ways of addressing ongoing work issues and challenges. Sees possibilities that others have not yet seen, or combines ideas and approaches suggested by others in a unique manner that results in breakthroughs and improvements. Understands when to be creative and when to stick with what exists now.

Meeting Targets (Manager)

Meets or exceeds financial goals while selling an appropriate product mix. The product mix reflects both a broad knowledge of the product line as well as successful efforts to educate customers or prospects.

Entrepreneurial Orientation (Managers)

Takes an active role in identifying new business opportunities, assessing the risks involved and comparing these to the potential advantages of taking action. Influences decisions by examining financial costs and potential benefits and by providing realistic risk-assessments. This is in contrast to those who fail to look for new business opportunities or do an inadequate assessment of risks and benefits and/or either tend to avoid opportunities or embrace ventures that fail to produce the expected payback on the resources invested.

Encouraging Client Focus (Managers)

Consistently conveys that clients are the highest priority. Respects clients’ needs and expectations and lets clients know if their expectations cannot be met. Refrains from complaining about (or speaking negatively about) client behavior or expectations. Communicates in a manner that promotes and sustains client satisfaction and encourages others to do the same. Achieves these outcomes by ensuring that client needs and deadlines are realistic and that they are met. Publicly recognizes those who deliver excellent client services.

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