Business Lead – Communications Consultancy

Company Description

MSL is the most powerful influence engine for brands, companies and leaders. The agency is an award-winning global public relations firm focused on building influence to deliver meaningful impact on business and the world. With 2,000 talented team members in more than 100 cities across the world and a legacy spanning more than 50 years, we are a global collective of modern communicators who are building the brands and leaders of tomorrow. We are strategists, storytellers and creators. Our business is making our clients more influential. And our passion is reimagining what PR can accomplish. Our holistic approach brings to life the collaborative ‘Power of One’ principle we apply within and outside of the Publicis Groupe. From London to Shanghai, Mumbai to Sao Paulo, Johannesburg to Warsaw, Berlin to Bangkok, New York to Paris, we are MSL.

Job Description

Strategic Trailblazer:

• Boldly take risks and make difficult decisions that propel the PR agency into the future.
• Transform capabilities, inspire and engage talent, and set the vision and strategic direction of the client’s PR business through consultative partnership.
• Drive agnostic collaboration/interdependency, growth mindset, adaptive gene, resilience, savviness in Data/Technology, consultative selling, and commercial acumen.

Strategic PR Consultancy and Input:

• Manage and maintain client relationships, overseeing overall performance, profitability, growth, and reputation.
• Take responsibility for all outcomes, quality control, and the health of the relationship with the PR client across all disciplines, practices, and facets of the business.
• Generate year-on-year revenue growth supported by visionary PR business plans in collaboration with the CEO.

Knowledge & Skills Development:

• Proactively seek solutions in partnership with the CEO and other leadership roles.
• Drive innovation and creative thinking to deliver tangible business results in the PR sector.
• Challenge conventional thinking in a constructive manner.
• Develop and drive the skills matrix required to service PR accounts end-to-end, collaborating with the talent team.

Product & Creative Excellence in PR:

• Drive creative excellence by adding value to the PR client’s brief, challenging their thinking while inspiring rich media-neutral creative propositions that resonate with the PR audience.
• Foster an environment encouraging the pursuit of excellence in effective and innovative PR ideas while partnering with the strategic and creative counterparts to achieve PR business goals.
• Experience in PR strategy development, analytical techniques, and complex problem-solving.
• Experience in upselling PR services and being able to monetize them.

Operational:

• Oversee the strategic communication management, planning, and creative process in the PR domain.
• Allocate and assign talent from different PR disciplines on projects accordingly.
• Manage PR budgets on a weekly/monthly/yearly basis.
• Keep accurate records of PR campaigns against client-agreed contractual scope.
• Responsible for ensuring that all delivery and reporting of PR campaigns are done on time and with zero errors.
• Responsible and accountable for the hygiene of the PR account end-to-end, including operations, reporting, financial management, account data, and intellectual capital.

Leadership & Talent Management:

• Act as a highly articulate and persuasive writer, speaker, and storyteller in the context of PR.
• Nurture a working environment where diversity, unique perspectives, inclusivity, and collaboration thrive in the PR field.
• Responsible for end-to-end PR team management, including goal setting, strategy development, and KPI measurement framework.
• Conduct effective Career Conversations that are cascaded to each member of the PR team.

Qualifications

• Bachelor’s degree is a must and a master’s degree is a plus.
• At least 15 years of experience in communication and advertising and managing clients.
• 8-10 years’ experience in managing and coaching successful teams.
• A strong record of accomplishment of meeting or beating revenue goals and set KPIs.
• A strong network of senior level industry professional and experts.
• Demonstrated success at building industry leading intellectual capital, processes, and ideas.
• 5 Years of demonstrated hands on experience in performing strategic planning and leadership.
• Thorough understanding of all aspects of selling, designing, performing, and delivering large complex projects.
• Strong leadership abilities and the ability to teach and mentor direct reports.
• Project management skills with ability to co-ordinate multiple projects of different scales simultaneously.
• Self-starter and self-motivated with ability to work independently.
• Ability to communicate across all levels of clients (from executive to C-level) and all levels of the agency/client.

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