Consultancy – Digital Content Creator, UNICEF Thailand Country Office, Bangkok, Thailand, Job No. 591329

UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built. We offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture., coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

For every child, a better future

UNICEF works to ensure the rights of all children in the East Asia and Pacific Region.  This means the rights of every child living in this country, irrespective of their nationality, gender, religion or ethnicity, to:

• survival – to basic healthcare, peace and security;
• development – to a good education, a loving home and adequate nutrition;
• protection – from abuse, neglect, trafficking, child labour and other forms of exploitation; and
• participation – to express opinions, be listened to and take part in making any decisions that affect them

How can you make a difference? 

UNICEF Thailand Office is seeking an individual consultant to work closely with the Communication Team and collaborate with programme and fundraising team to ensure that content is aligned with UNICEF Thailand’s strategic objectives, brand identity and child rights mandate. The consultant will be responsible for ideating and producing content that resonates with target audiences, especially through short-form videos, and will actively monitor emerging formats and trends to be ready to adapt quickly. Creating trend-based, audience focused and fast paste digital content is an essential arm of implementing the Audience – Cenric Strategy for Fundraising and Communication team.

Work assignment (remote/home-based modality, not office-based), Expected deliverables and Delivery schedule:

Home-based modality, but the consultant is required to come to the office at least one day per week. Under the direct supervision of the Communication Specialist, and working closely with various communication, fundraising, and programme section colleagues, the Digital Content Creator will undertake the following tasks:

 Assignment:

• Work with the team to shape, contribute digital content to, and align on monthly content plans and campaign priorities
• Conceptualize and develop content ideas for short-form VDOs aligned with the content plan and any ongoing campaigns during the month.
• Responsible for the end-to-end production of short-form video content, including developing scripts and/or storyboards, filming, and editing videos, making sure that they are optimized for platforms such as TikTok, Facebook and Instagram Reels, and YouTube Shorts.
• Provide support for related graphic design needs, ensuring the alignment with UNICEF Thailand’s brand guidelines.
• Monitor emerging social media trends, particularly on Instagram and TikTok, and present monthly insights with practical recommendations for future content development.
• Provide additional creative input and production support during campaign periods, as required.

Expected deliverable #1:

• • 6 short-form video ideas and video content production for the following activities:
    • • Ambassador for a Day
      • UNICEF Thailand Behind the Scene
      • I Am UNICEF’s volunteer field activity
  • 10 sets of graphic for social media platforms for the following activities:
    • • Ambassador for a Day
      • World Social Worker Day
      • UNICEF Thailand Behind the Scene
  • 10 Facebook and Instagram Stories posts
  • Monthly content plan for Reels and TikTok videos
  • Monthly presentation on social media trends insights to the Digital Content Team

Delivery schedule #1: 30 days after the contract starts.

Expected deliverable #2:

• • 6 short-form video ideas and video content production for the following activities:
    • • UNICEF Thailand’s achievements in 2026
      • National Families Day
      • World Immunization Week
      • I Am UNICEF’s volunteer field activity
  • 10 sets of graphic for social media platforms for the following activities:
    • • UNICEF Thailand’s achievements in 2026
      • World Health Day
      • National Families Day
      • World Immunization Week
  • 10 Facebook and Instagram Stories posts
  • Monthly content plan for Reels and TikTok videos
  • Monthly presentation on social media trends insights to the Digital Content Team

Delivery schedule #2: 60 days after the contract starts.

Expected deliverable #3:

• • 6 short-form video ideas and video content production to promote UNICEF Thailand’s messages on young people’s mental health for Mind Month and Mental Health Action Day
  • 10 sets of graphic for UNICEF Thailand’s mini mental health communication campaign for Mind Month to be published on social media platforms
  • Monthly content plan for Reels and TikTok videos
  • Monthly presentation on social media trends insights to the Digital Content Team

Delivery schedule #3: 90 days after the contract starts.

Expected deliverable #4:

• • 6 short-form video ideas and video content production for the following activities:
    • • Parenting Month
      • Stop Cyberbulling Day
      • World Environment Day
      • I Am UNICEF’s volunteer field activity
  • 10 sets of graphic for UNICEF Thailand’s digital communication for Parenting Month campaign and World Environment Day
  • Monthly content plan for Reels and TikTok videos
  • Monthly presentation on social media trends insights to the Digital Content Team

Delivery schedule #4: 120 days after the contract starts.

Expected deliverable #5:

• • 6 short-form video ideas and video content production for the following objectives:
    • • To engage with young people, particularly UNICEF Thailand’s YPAB for the World Youth Skills Day
      • To leverage current short-form video trends on social media and integrate them effectively into UNICEF Thailand’s ongoing digital communication
  • 10 sets of graphic for social media platforms for the following digital communication campaigns:
    • • World Breastfeeding Week
      • Worth Youth Skills Day
  • Monthly content plan for Reels and TikTok videos
  • Monthly presentation on social media trends insights to the Digital Content Team

Delivery schedule #5: 150 days after the contract starts.

Expected deliverable #6:

• • 6 short-form video ideas and video content production for the following objectives:
    • • National Mother’s Day
      • International Youth Day
      • World Humanitarian Day
      • World Water Week
  • 10 sets of graphic for social media platforms for the following digital communication campaigns:
    • • National Mother’s Day
      • International Youth Day
      • World Water Week
  • Monthly content plan for Reels and TikTok videos
  • Monthly presentation on social media trends insights to the Digital Content Team

Delivery schedule #6: 180 days after the contract starts.

Expected deliverable #7:

• • 6 short-form video ideas and video content production for the following objectives:
    • • International Day of Clear Air for Blue Skies
      • International Literacy Day
      • National Youth Day
      • I Am UNICEF’s volunteer field activity
  • 10 sets of graphic for social media platforms for the following digital communication campaigns:
    • • International Day of Clear Air for Blue Skies
      • #CountMeIn
      • International Literacy Day
      • National Youth Day
  • Monthly content plan for Reels and TikTok videos
  • Monthly presentation on social media trends insights to the Digital Content Team

Delivery schedule #7: 210 days after the contract starts.

Expected deliverable #8:

• • 6 short-form video ideas and video content production for the following objectives:
    • • World Mental Health Day
      • International Day for the Girl Child
      • To leverage current short-form video trends on social media and integrate them effectively into UNICEF Thailand’s ongoing digital communication
  • 10 sets of graphic for social media platforms for the following digital communication campaigns:
    • • World Mental Health Day
      • International Day for the Girl Child
  • Monthly content plan for Reels and TikTok videos
  • Monthly presentation on social media trends insights to the Digital Content Team

Delivery schedule #8: 240 days after the contract starts.

Expected deliverable #9:

• • 6 short-form video ideas and video content production for the following objectives:
    • • Climate Change (COP31)
      • #CountMeIn
      • World Children’s Day
      • I Am UNICEF’s volunteer field activity
  • 10 sets of graphic for social media platforms for the following digital communication campaigns:
    • • Climate Change (COP31)
      • #CountMeIn
      • World Children’s Day
  • Monthly content plan for Reels and TikTok videos
  • Monthly presentation on social media trends insights to the Digital Content Team

Delivery schedule #9: 270 days after the contract starts.

Expected deliverable #10:

• • 6 short-form video ideas and video content production for the following objectives:
    • • National Father’s Day
      • International Day of Persons with Disabilities
      • International Volunteer Day
      • I Am UNICEF’s volunteer field activity
      • UNICEF’s 80^th Anniversary
  • 10 sets of graphic for social media platforms for the following digital communication campaigns:
    • • World AIDS Day
      • UNICEF’s 80^th Anniversary
      • 2026 Year-end communication package
      • Promotion of UNICEF Thailand’s Open House activity in January 2027
  • Monthly content plan for Reels and TikTok videos
  • Monthly presentation on social media trends insights to the Digital Content Team

Delivery schedule #10: 300 days after the contract starts.

Expected deliverable #11:

• • 6 short-form video ideas and video content production for the following objectives:
    • • New Year 2027 greetings
      • National Children’s Day
      • I Am UNICEF’s activities (e.g., Open House, Young people takeover)
  • 10 sets of graphic for social media platforms for the following digital communication campaigns:
    • • New Year 2027 greetings
      • I Am UNICEF’s activity during the beginning of the year (e.g., Open House, Young people takeover)
  • Monthly content plan for Reels and TikTok videos
  • Monthly presentation on social media trends insights to the Digital Content Team

Delivery schedule #11: 330 days after the contract starts.

Expected deliverable #12:

• • 6 short-form video ideas and video content production for the following objectives:
    • • To raise awareness and the need to protect children from PM2.5 and air pollution
      • Wrap-up video for young people engagement activities that happened in January
      • To leverage current short-form video trends on social media and integrate them effectively into UNICEF Thailand’s ongoing digital communication
  • 10 sets of graphic for social media platforms for the following digital communication campaigns:
    • • Awareness raising content about PM2.5 and air pollution
  • Monthly content plan for Reels and TikTok videos
  • Monthly presentation on social media trends insights to the Digital Content Team

Delivery schedule #12: 360 days after the contract starts.

Duration of Contract:   15 March 2026 to 14 March 2027

Digital Content Creator is supposed to have a weekly meeting with the team to update work in progress and the upcoming campaigns/activities.

Duty Travel: The consultant will be based in Bangkok, Thailand and will work under the direct supervision of the contract supervisor. The consultant may be required to travel outside Bangkok for field visits, meetings, workshops, or other activities related to the assignment. The travel costs, including airfare, accommodation, will be covered by UNICEF Thailand in accordance with its rules and regulations. However, the travel must be pre-approved by the contract supervisor and the relevant budget holder before the consultant makes any travel arrangements. The consultant is responsible for obtaining the necessary visas, permits, and insurance for the travel.

Payment Schedule:  Payment will be made against timely submission of satisfactory deliverables per agreed work plan and approval of the contract’s supervisor.

To qualify as an advocate for every child you will have… 

Qualifications and Experience:

• Minimum 1-3 year of demonstrated experience in producing short-form social video content, with a portfolio showing work for one or more of these platforms: TikTok, Facebook and Instagram Reels, YouTube Shorts.
• Proven ability to manage the full production process, including conceptualization, scripting/storyboarding, filming (mobile-first), and editing for different platforms.
• Strong knowledge of TikTok and Instagram best practices (e.g., hooks, trends, audio, captions).
• Ability to produce simple, platform-ready design assets (e.g., thumbnails for the videos, story cards) that align with brand requirements.
• Proficiency with video editing tools such as CapCut / Adobe Premiere Pro / DaVinci Resolve (any one of these or more) and graphic tools such as Canva / Adobe Photoshop / Adobe Illustrator (any one of these or more).
• Ability to monitor social media trends and translate them into practical brand-appropriate creative concepts.
• Strong interpersonal skills and ability to work effectively with teams and colleagues.
• Strong attention to detail, good time management, and sound judgment around risk, confidentiality, and safeguarding when creating content featuring people and communities, especially young children.
• Excellent Thai and working English (spoken and written) sufficient for scripting, interviews, and coordinating with teams and colleagues.
• Comfortable to appear on camera when needed, or confidently directing others on camera.
• Experience in conducting interviews for collecting information/case studies is a plus.
• Experience in working with UNICEF or other development organizations is a plus.

Competencies:

• Works collaboratively with others (Level 1)
• Thinks and acts strategically (Level 1)
• Manages ambiguity and complexity (Level 1)

Interested candidates are requested to submit CV, covering letter, full contact information of minimum 3 references, availability, and proposed daily professional fee in THB by 11 March 2026.

For every Child, you demonstrate…

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment. 

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check. 

 

Remarks:  

Only shortlisted candidates will be contacted and advance to the next stage of the selection process. 

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants. Consultants are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws. 

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.