Consultancy – Supporting Export Council for Printing and Packaging in EURASIA Packaging Trade Fair

Consultancy – Supporting Export Council for Printing and Packaging in EURASIA Packaging Trade Fair

We are searching for an experienced Consultancy – Supporting Export Council for Printing and Packaging in EURASIA Packaging Trade Fair at our Egypt facility. 

Primary Duties and Responsibilities: 

PROJECT DESCRIPTION

Trade Reform and Development in Egypt (TRADE) is a USAID-funded project whose objective is to increase Egypt’s international trade by increasing exports from small and medium-sized enterprises (SMEs) in the activity’s “selected sectors”; Engineering Products, Food Processing, Home textiles, Ready Made Garments, Chemicals, Printing and Packaging, and Building Materials

The TRADE Activity will achieve the following three Results:

1) Enhanced Export Capacity of SMEs, in particular New and Expanding Export- Ready Enterprises (NEEREs) in the Selected Sectors.

2) Strengthened Public and Private Trade-Support Institutions (e.g., Trade Associations, Export Councils, etc.); and

3) Improved Trade and Investment Policy, Regulatory and Institutional Environment

ASSIGNMENT BACKGROUND

The Eurasia Packaging Istanbul Fair, a premier business platform for the packaging industry, will hold its 29th edition in Istanbul, Turkey, from October 23-26, 2024. The fair features 14 halls dedicated to various packaging sectors and machinery. In collaboration with the Turkish government, the fair management will invite and host over 1,800 buyers from Africa, Central Asia, the Middle East, Russia, and Western Europe. Exhibitors will have the chance to meet decision-makers from both the food and non-food industries, making it an ideal venue for connecting with partners and suppliers.

USAID TRADE aims to assist the Export Council for Printing and Packaging (ECPP) to actively participate in the Eurasia Packaging Trade Fair and in organizing a B2B matchmaking activity alongside this fair in Turkey. This initiative will enhance ECPP’s export promotion services, enabling its members to establish buyer linkages at a key convergence point for packaging machinery, materials, and food processing solutions.

The fair provides a platform for Egyptian printing and packaging companies to network, explore new industry trends, and establish business connections. Companies can showcase the latest trends and innovations in packaging machinery, materials, and solutions, enhancing their competitiveness. Participants can gain insights from industry experts and updates on regulations through seminars, workshops, and panel discussions. Exhibiting at the fair allows Egyptian companies to present their offerings to a global audience, opening doors to potential collaborations, partnerships opportunities.

To further support the ECPP in this initiative, USAID TRADE will assist in hiring a short-term consultant. This consultant will offer specialized expertise in organizing the council’s participation in the trade fair and coordinating the B2B matchmaking activities during the event.

TASKS

The consultant will undertake, in close collaboration with the ECPP, the following tasks:

• Identify qualified business leads in the Turkish market.
• Meet with USAID TRADE and ECPP’s team to discuss the selected companies’ portfolio of products and understand their capabilities to export to Turkey.
• Prepare a list of buyers (importers, agents, buyers, wholesalers, and distributors), including their company profiles that will participate in the Eurasia Trade Fair. ECPP will provide selection criteria.
• Arrange quality B2B meetings for Egyptian companies participating in the fair and their international counterparts (between 5-10 buyers per company).
• Organize, confirm, and manage B2B meetings: buyer invitations, coordination, handling, and facilitation of B2B meetings.
• Assist the ECPP in registration management, including buyers’ registration, walk-in buyers and visitors, registered buyers’ reminder, update of the master schedule, managing delays and conflicts, and follow up with confirmed buy.
• Track and collect critical B2B linkages (e.g., the number of meetings between Egyptian companies and potential buyers).

DELIVERABLES

• A comprehensive list of invited buyers with their company profiles is to be submitted around four weeks prior to the mission.
• A brief report on the analysis of the Egyptian companies’ eligibility to participate in the trade fair.
• A detailed meeting schedule for the B2B to be shared with the export council one week before the event.
• Follow-up matrix to collect buyers’ feedback on B2B meetings, prices offered by Egyptian companies, delivery dates, product quality, and general business obstacles in Egypt.
• Detailed USAID consultancy report describing the purpose of the consultancy, progress achieved, classifications and details of the B2B meetings, observations, issues, and problems encountered, recommendations to further strengthening the ECPP and dealing with this specific market(s) in the future.

EXPECTED OUTCOMES

• Improved ECPP linkages with Turkish and global counterparts.
• Improved ECPP capacity to evaluate and analyze different foreign markets.
• Enhance the ECPP staff capacity to be able to handle participation in different trade fairs on their own in the future.
• Enhanced skills for ECPP to deal with Turkish business community.

Required Qualifications:

QUALIFICATIONS

• 15+ years of related experience in buyer linkages and B2B matchmaking.
• Robust understanding of the Egyptian printing and packaging industries.
• Deep knowledge of the Turkish market, distribution channels, and retail business.
• Previous experience in arranging and conducting trade missions and trade fairs.
• Strong understanding of successful international best practices in planning and organizing B2B meetings.
• Fluency in English and Arabic (verbal and written) is a must.
• Time management (in managing deliverables).

Consultants

Month

0.00 – 0.00

Our company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

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