CRM Business Analyst

Details:

Stefanini Group is looking for CRM Business Analyst for a globally recognized company!

For interested applicants, click the apply button or you may reach out to Alfher Hidalgo at (248) 728-2627/Alfher.Hidalgo@stefanini.com for faster processing. Thank you!

We are seeking an experienced Business Analyst to play a critical role in our first enterprise CRM implementation. This position will bridge business and technology teams to design, implement, and optimize a new CRM platform that enhances customer engagement, data quality, and operational efficiency. The ideal candidate has led full lifecycle CRM deployments, understands best practices in process design and user adoption, and can guide both vendor and internal teams through a successful delivery.

Key Responsibilities

• Lead discovery and design sessions with business stakeholders to capture requirements, define workflows, and align CRM functionality with organizational objectives.
• Translate business needs into clear, actionable functional and technical documentation for configuration and development teams.
• Serve as liaison between internal business units, IT, and the CRM vendor to ensure alignment on scope, quality, and timelines.
• Guide data and integration planning, partnering with technical teams to define data migration, interfaces, and governance strategies.
• Support testing and validation, ensuring CRM features meet requirements, function as intended, and deliver value to end users.
• Drive user adoption and change management, including training, documentation, and communication materials to ensure successful rollout.
• Champion CRM best practices, providing insight on workflow automation, customer segmentation, reporting, and long-term optimization opportunities.

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