Customer Lifecycle Marketing Specialist

Job title:

Customer Lifecycle Marketing Specialist

Company

D2L

Job description

Job Summary:The Customer Lifecycle Marketing Specialist plays a pivotal role in ensuring that customers experience meaningful, personalized, and value-driven engagement at every stage of their journey with D2L. As a key member of the Product Marketing team, this role is responsible for developing and executing lifecycle marketing programs that drive adoption, retention, and expansion. The ideal candidate will leverage data-driven insights to craft targeted communications, optimize customer touchpoints, and create compelling experiences that help users realize the full potential of D2L’s solutions.How You’ll Make an Impact:

• Lifecycle Campaign Strategy & Execution

• Develop and execute targeted lifecycle marketing campaigns to support customer onboarding, adoption, expansion, and retention.
• Optimize customer touchpoints across email, in-app messaging, webinars, and other channels to enhance engagement.
• Continuously refine and test messaging, content, and timing to improve campaign effectiveness.
• Customer Engagement & Retention

• Design and implement proactive engagement strategies that help customers realize the full value of D2L products.
• Create segmented and personalized communication strategies to enhance the customer experience.
• Collaborate with Customer Success, Product, and Marketing teams to align lifecycle messaging with business objectives.
• Marketing Automation & Data Insights

• Utilize marketing automation tools to build and optimize customer journeys.
• Analyze customer behavior, engagement metrics, and campaign performance to drive continuous improvements.
• Use data-driven insights to identify churn risks and opportunities for upsell/cross-sell.
• Content & Messaging Development

• Work closely with content and product marketing teams to create compelling customer-facing materials.
• Ensure messaging is clear, consistent, and aligned with D2L’s brand voice and customer needs.
• Cross-Functional Collaboration

• Partner with Sales, Customer Success, and Product teams to ensure a seamless customer experience.
• Gather customer feedback to refine lifecycle marketing strategies.

What You’ll Bring to the Role:

• 3+ years of experience in lifecycle marketing, customer marketing, or related fields.
• Experience working with B2B SaaS or technology-driven products preferred.
• Hands-on experience with marketing automation tools (e.g., Marketo, HubSpot, Planhat, Salesforce).
• Strong understanding of customer segmentation, email marketing, and retention strategies.
• Ability to develop and execute long-term customer lifecycle strategies
• Proven track record of executing multi-channel campaigns that drive customer engagement and retention.
• Strong writing and storytelling skills for customer communications.
• Ability to translate data insights into actionable marketing strategies.
• Ability to juggle multiple initiatives and collaborate across teams.
• Exceptional communication and collaboration skills.
• Ideally located in Eastern Time zone.

Expected salary

Location

Canada

Job date

Sun, 16 Mar 2025 03:34:18 GMT

To help us track our recruitment effort, please indicate in your email/cover letter where (jobs-near-me.eu) you saw this job posting.