Job title:
Customer Lifecycle Marketing Specialist
Company
D2L
Job description
Job Summary:The Customer Lifecycle Marketing Specialist plays a pivotal role in ensuring that customers experience meaningful, personalized, and value-driven engagement at every stage of their journey with D2L. As a key member of the Product Marketing team, this role is responsible for developing and executing lifecycle marketing programs that drive adoption, retention, and expansion. The ideal candidate will leverage data-driven insights to craft targeted communications, optimize customer touchpoints, and create compelling experiences that help users realize the full potential of D2L’s solutions.How You’ll Make an Impact:
- Lifecycle Campaign Strategy & Execution
- Develop and execute targeted lifecycle marketing campaigns to support customer onboarding, adoption, expansion, and retention.
- Optimize customer touchpoints across email, in-app messaging, webinars, and other channels to enhance engagement.
- Continuously refine and test messaging, content, and timing to improve campaign effectiveness.
- Customer Engagement & Retention
- Design and implement proactive engagement strategies that help customers realize the full value of D2L products.
- Create segmented and personalized communication strategies to enhance the customer experience.
- Collaborate with Customer Success, Product, and Marketing teams to align lifecycle messaging with business objectives.
- Marketing Automation & Data Insights
- Utilize marketing automation tools to build and optimize customer journeys.
- Analyze customer behavior, engagement metrics, and campaign performance to drive continuous improvements.
- Use data-driven insights to identify churn risks and opportunities for upsell/cross-sell.
- Content & Messaging Development
- Work closely with content and product marketing teams to create compelling customer-facing materials.
- Ensure messaging is clear, consistent, and aligned with D2L’s brand voice and customer needs.
- Cross-Functional Collaboration
- Partner with Sales, Customer Success, and Product teams to ensure a seamless customer experience.
- Gather customer feedback to refine lifecycle marketing strategies.
What You’ll Bring to the Role:
- 3+ years of experience in lifecycle marketing, customer marketing, or related fields.
- Experience working with B2B SaaS or technology-driven products preferred.
- Hands-on experience with marketing automation tools (e.g., Marketo, HubSpot, Planhat, Salesforce).
- Strong understanding of customer segmentation, email marketing, and retention strategies.
- Ability to develop and execute long-term customer lifecycle strategies
- Proven track record of executing multi-channel campaigns that drive customer engagement and retention.
- Strong writing and storytelling skills for customer communications.
- Ability to translate data insights into actionable marketing strategies.
- Ability to juggle multiple initiatives and collaborate across teams.
- Exceptional communication and collaboration skills.
- Ideally located in Eastern Time zone.
Expected salary
Location
Canada
Job date
Sun, 16 Mar 2025 03:34:18 GMT
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