Data Analyst – Market Performance

Job title:

Data Analyst – Market Performance

Company

Kindred Group

Job description

DetailsWork Location Type:HybridOffice:Type of Employment:Full Time PermanentReference Number:TEC2284About KindredKindred Group is a digital entertainment pioneer bringing together nine successful online gambling brands, forming one of the largest online gambling groups in the world. Our purpose is to transform gambling by being a trusted source of entertainment that contributes positively to society. Our goal is that 0% revenue is derived from harmful gambling.Our global team of more than 2000 people represents 70+ nationalities. When you join Kindred, you’ll be part of a collaborative, diverse and inclusive team that has your best interest at heart. We are a trusting company that knows the value of a healthy work-life balance. We offer a wide range of benefits, along with annual bonus, which is tied to both company and your individual performance.#LI-LB1The roleWe are looking for a Marketing Analyst to join Kindred Group’s Commercial Analytics team, to support a data-driven approach to understanding Marketing Effectiveness.The Marketing Analytics team supports Kindred’s Commercial and Marketing team with analysis and insights which impact marketing strategy and tactical decisions, utilising a range of KPIs, presentations and relationships with key business stakeholders to improve the effectiveness of our marketing spenWhat you will do

• Support the measurement of marketing strategy and tactics across Kindred’s multiple brands, including Unibet, 32Red and Maria Casino, which day to day may include performance reporting, answering ad-hoc questions from marketing teams and market managers, analysing campaign performance and the impact on the early-life journey.
• A core aim will be to help support a new Marketing Analytic agency relationship, speeding up the journey between onboarding and valuable action-driving business insight
• Manage and deliver full cycle analysis, from designing and agreeing objectives up to presentation of results and follow-through.
• Help define and regularly report against primary and diagnostic Marketing KPIs, to understand Marketing’s impact on the Commercial and Marketing department’s core KPIs
• Develop and own processes for optimal diagnostic analytics, in collaboration with other team members
• Work with the Reporting Analytics team to define dashboard requirements for standardised reports
• Use your creativity to visualize and present your insights, to support engagement and interest

Your experience

• A background in Marketing Analytics, with a deep knowledge and passion for all marketing channels across digital and ATL. A minimum of 3 years’ experience of Marketing Analytics (or similar).
• A strong analytic curiosity, with an innovative and commercially-focused mindset
• Have experience of data analysis in a high data volume business.
• Experience of MMM and other marketing attribution methodologies
• A record of turning data insights into actionable solutions, and influencing business stakeholders with effective data visualisation and compelling presentation and communication skills.
• Demonstrable experience in SQL for data gathering and analysis
• Experience in turning non-technical business requirements into clear analytics briefs.
• Knowledge of the gaming industry would be an advantage, but is not essential

Our Way Of WorkingOur world is hybrid.A career is not a sprint. It’s a marathon. One of the perks of joining us is that we value you as a person first. Our hybrid world allows you to focus on your goals and responsibilities and lets you self-organise to improve your deliveries and get the work done in your own way.Application ProcessClick on the “Apply Now” button and complete the short web form. Please add your CV and covering letter in English to let us know your motivation for applying and your salary expectation. Our Talent Acquisition team will be in touch soon. Kindred is an equal opportunities employer committed to employing a diverse workforce and an inclusive culture. As such we oppose all forms of discrimination in the workplace. We create equal opportunities for all our applicants and will treat people equally regardless of and not limited to, gender, ages, disability, race, sexual orientation. We are committed not only to our legal obligations but also to the positive promotion that equal opportunities bring to our operations as set out in our sustainability framework. Kindred has an ESG rating of AAA by MCSI.

Expected salary

Location

London

Job date

Thu, 14 Nov 2024 23:05:56 GMT

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