Dealer Performance Marketing Analyst

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The Dealer Performance Analyst is a specialist role responsible for owning one macro performance dimension across the entire dealer network – all Business Centers, all dealers, all nameplates. Each analyst develops deep diagnostic expertise within their assigned domain, maintaining the analytical frameworks, benchmarks, and intervention playbooks that drive the field team’s work. The analyst’s job is not to produce reports. It is to identify what is actually happening within their performance dimension, isolate the dealer-controllable signal from market and product noise, surface the patterns and priorities that matter, and translate those into recommendations the Field Intervention team can act on. Four analysts are deployed, each owning one of the following domains: Marketing Effectiveness, Customer experience, Inventory & Operational Discipline, and Sales Operations & Retail Process.

KEY RESPONSIBILITIES

Each analyst shares the following core responsibilities:

• Maintain the diagnostic framework and performance benchmarks for the assigned domain across all dealers, all BCs, and all nameplates – updated on defined cadence

• Identify performance outliers, emerging patterns, and highest-priority intervention opportunities within the domain – distinguishing dealer-controllable signals from market, product, and competitive environment factors

• Produce prioritized dealer-level recommendations with sufficient analytical context that the Field Intervention team can act without re-diagnosing from scratch

• Build and iterate intervention playbooks for the domain – translating diagnostic findings into structured action guidance for Field Coaches and ASMs

• Provide analytical support for dealer-specific case review when the Field Intervention team requires deeper diagnostic context on a specific dealer

• Coordinate with peer analysts on cross-dimension patterns – where multiple performance dimensions are contributing to the same dealer’s underperformance

• Feed domain-level network patterns back to the Analytics Lead for incorporation into program-level strategy and SLT reporting

Domain Specializations – one analyst per domain:

Marketing Analyst

Owns dealer-level marketing effectiveness across all BCs – evaluating whether T3 co-op marketing programs are generating quality leads efficiently and whether dealer marketing investment is being deployed in the highest-return channels. Works in close coordination with the T3 Dealer Marketing workstream.

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• Basic Qualifications:

• Bachelor’s Degree required
• Minimum 5 years in commercial analytics, dealer performance analytics, automotive data analysis, or related field

• Strong analytical capability – comfortable with segmentation, benchmarking, outlier detection, and root cause analysis across large dealer datasets

• Experience with automotive dealer performance data sources relevant to the assigned domain – iExam, DealerSocket, CDK, mystery shop platforms, CSI/SSI/NPS data, inventory management systems, or T3 marketing platforms

• Ability to translate analytical findings into clear, prioritized recommendations for non-analytical audiences – field coaches and ASMs

• Intellectual discipline to distinguish what the data shows from what it means – avoiding the tendency to treat correlation as causation or surface symptoms as root causes

• Organized and delivery-focused – this role produces outputs on a defined cadence that field execution depends on