Who We Are
Girl Effect is an international non-profit that builds media that girls want, trust and need.From chatbots to chat shows, TV dramas to tech, our content helps adolescent girls in Africa and Asia make choices and changes in their lives. We create safe spaces for girls, sharing facts and answering questions about health, nutrition, education, and relationships, empowering girls with the skills to negotiate and redefine what they are told is possible “for a girl”.
Our reach is 20 million and counting, and we use technology to reach girls at scale so every girl can choose to be in control of her body, health, learning, and livelihood.
Because when a girl unlocks her power to make different choices that change her life, it inspires others to do so too. She starts a ripple effect that impacts her family, community, and country.
That’s the Girl Effect.
Background
In 2019, Girl Effect launched a digital-first youth brand called Chhaa Jaa (Go Forth and Shine) to work with girls to help girls in India build the confidence to make choices and changes in their lives – from accessing information about her body and services around her, to negotiating about education choices or whether to use contraception. Over the last six years, we have invested in setting up key online assets and infrastructure that can be leveraged to deliver programmes under a range of thematic areas. We have built a multi-product digital ecosystem of products – across ‘broadcast’ and ‘interactive’ features – that are social media-based and available to girls whenever they need it.
This includes:
- Inspiring and enabling social and behavior change content on Chhaa Jaa’s Facebook, Instagram, and YouTube pages.
- Bol Behen chatbot on Facebook Messenger and WhatsApp that allows girls to explore taboo topics in a safe 1:1 space and nudges them to connect her with health services.
- Chhaa Jaa website which aggregates youth-friendly services and is updated regularly with blog content.
- Bak Bak Gang, a girls-only Facebook group to experience social support and a sense of community.
New programmes funded by GAVI- the Vaccine Alliance, Bill and Melinda Gates Foundation and the Kering Foundation are expanding the scope of our work and audiences:
- GAVI, HPV Vaccine Awareness Programme- Building awareness for HPV vaccination, menstrual health and nutrition for girls aged 9-14 years and their parents
- BMGF, Tipping Point Project- Changing norms around sexual and reproductive health for young women and men 18-24 years
- Kering Foundation, Tackling Tech-facilitated gender-based violence project: Building knowledge and awareness among girls and boys 15-24 years on online violence and connecting them to support services
A key ambition under longer-term programmes such as HPV vaccine awareness and tackling tech-facilitated gender-based violence is to set up on-ground programmes to complement our digital approaches. As a start Girl Effect has partnered with Restless Development to set up a Learning Lab (name tbd) in Delhi’s Dakshinpuri community that includes populations that mirror our audiences.
The Learning Lab is a youth-led community center designed to anchor our programs within the communities we serve, providing a space for continuous, informal research, co-creation, and testing. As our very first on-the-ground initiative, it aims to be a dynamic, tangible showcase of our work, bringing our impact to life for donors. Through the Learning Lab, Girl Effect will engage with the community, celebrate important days (eg: Women’s Day), launch and introduce new programs, and facilitate ongoing youth-led research activities. The space will also host workshops and training sessions on critical topics such as sexual and reproductive health, nutrition, immunization, and gender-based violence.
The youth-led approach of the program is centered around empowering young boys and girls to build the capacity and enable them to engage with the communities, conduct testing and research sessions and bring change through these efforts in the community. This involves two cadres: the 10 youth champions who would be closely involved in the day-to-day activities of the learning lab and leading all community engagement activities, the second are 100 changemakers deployed via the youth champions in the community would be supporting these activities and engaging directly with young girls, boys and parents of adolescents through mobilization and outreach. The youth-led model is committed to taking the youth champions on a journey of learning, capacity building via training and workshops around relevant thematics such as gender, sexual and reproductive health, immunization among others.
To ensure the learning lab reflects our brand, programs, and core values, and serves as a vibrant, welcoming space for youth and the wider community, we are seeking a designer to transform the space through mural painting and wall design. The goal is to bring the space to life, creating a visually engaging and dynamic environment that showcases our digital programs while fostering a fun, inspiring atmosphere for learning and growth.
Scope of Work
Design Deliverables:
- Design and paint internal (and if possible, external) walls of Girl Effect’s Learning Lab in Dakshinpuri, New Delhi
- Incorporate Girl Effect’s branding (logo, colours, fonts)
- The design should be youthful and reflect Girl Effect’s mission of empowering girls and youth while incorporating visuals of our products, programme themes and brand values.
Design requirements
- Visuals should be youthful but not childish, ensuring appeal to 9-24-year-old girls and boys
- Ensure colours align with the Girl Effect brand since Chhaa Jaa brand is likely to undergo a brand refresh and update soon. Refer to the GE website for brand guidelines.
- Typography should be legible and in Hindi or Hinglish to ensure resonance within the community
- Provide 3 mood boards for review before executing the painting. Input from the team should be incorporated into the final chosen design.
Project Timelines
- Terms of reference published:5th February, 2025
- Deadline for proposal submission: 18th February 2025
Location
The consultant must be based in India. The Assignment is to be carried out in New Delhi.
Who You Are
- Experience designer/painter in murals, wall paintings, street art
- Previous work experience in the development sector or work on themes such as gender, youth and health is preferred
- Collaborative and innovative thinker to provide ideas, visions and designs to the GE team for painting and designing the innovation center in New Delhi
Proposal Submission
Interested individuals are asked to submit the following to support their candidature (Max 10 pages):
- Your understanding of the brief and why you feel you are well-placed to advise us on this
- Credentials – Please showcase any previous work that you consider relevant to what we are trying to achieve, how we approach our work, and the audience we cater to. Describe the qualifications, experience, and capabilities of the firm or consultant in providing the requested services (CV/Profile).
- An initial proposal for the design
- Workplan with clear timelines
- Reference – Provide at least three references for similar contracts with a description of the service provided, the value of the contract, and the contract periods of performance
- Location and Availability in February and March
- Financial Proposal
- A breakdown of the financial proposal in INR indicating the project fee broken into various components and all applicable reimbursable expenses.
- All applicable taxes should be quoted separately;
In their proposal, the bidder must demonstrate an understanding of the requirements described in the TOR and demonstrate how the bidder will meet the requirements of the evaluation criteria.
GE is not liable for any cost incurred during the award/contract preparation, submission, or negotiation of the award/contract. All submitted documentation and/or materials shall become and remain the property of GE.
VALIDITY of the proposal shall be for 90 days from the date of bid closure.
Evaluation Criteria
The criteria against which proposals will be evaluated are listed below.
Technical Evaluation
- Your understanding of the brief – [20%]
- Credentials and profile – [30%]
- Project Work Plan – [20%]
Financial Evaluation
- Value for money/proposed budget breakdown – 30
Copyright
All materials/documents arising from this consultancy work shall remain the property of Girl Effect.
Safeguarding
You may be required to undertake safeguarding checks. Shortlisted consultants will be assessed on our organizational values at the interview stage. The successful consultant will be expected to adhere to our safeguarding policy. We encourage you to read and understand our safeguarding policy, the executive summary of which can be found Here. We have zero tolerance for all forms of violence against children, beneficiaries and staff.
Disclaimer
GE reserves the right to determine the structure of the process, number of short-listed participants, the right to withdraw from the proposal process, the right to change this timetable at any time without notice and reserves the right to withdraw this tender at any time, without prior notice and without liability to compensate and/or reimburse any party. GE shall inform ONLY successful applicant(s). The process of negotiation and signing of the contract with the successful applicant(s) will follow.
Please note: We will evaluate only proposals submitted following the application process outlined in the TOR and using our specified email address (suppliers@girleffect.org).
Equal Opportunities
Girl Effect is committed to equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression. We are proud to be an equal opportunity workplace.
We are committed to building an organization that is increasingly representative of, and works extensively with, the communities that we serve. To this end, due regard will be paid to procuring consultancy service organizations and individuals with diverse professional, academic and cultural backgrounds.
How to apply
Please submit proposals, as described above, to Girl Effect’s procurement team (suppliers@girleffect.org) by the 18th of February 2025. Please mark your email with the subject line, ‘‘Proposal Designer/Mural Painter-India”