Details Mission and objectives The fundamental mission of UNICEF is to promote the rights of every child, everywhere, in everything the organization does — in programmes, in advocacy and in operations. The equity strategy, emphasizing the most disadvantaged and excluded children and families, translates this commitment to children’s rights into action. For UNICEF, equity means that all children have an opportunity to survive, develop and reach their full potential, without discrimination, bias, or favouritism. To the degree that any child has an unequal chance in life — in its social, political, economic, civic, and cultural dimensions — her or his rights are violated. There is growing evidence that investing in the health, education and protection of a society’s most disadvantaged citizens — addressing inequity — not only will give all children the opportunity to fulfil their potential but also will lead to sustained growth and stability of countries. Therefore, the focus on equity is so vital. It accelerates progress towards realizing the human rights of all children, which is the universal mandate of UNICEF, as outlined by the Convention on the Rights of the Child, while also supporting the equitable development of nations. Context Working alongside the Senior Communication Associate and under the general guidance of the Communication Specialist, the Digital Storyteller will help enhance UNICEF Papua New Guinea’s online presence by creating engaging multimedia content, including written stories, videos, and photos, that highlight UNICEF’s impact and achievements in the country. Savvy with social media, the Digital Storyteller will apply journalism techniques to identify news and current affairs relevant to UNICEF Papua New Guinea’s mission, conduct desktop and field research, and craft narratives that resonate with domestic and international audiences. Task description Under the supervision of the Advocacy & Communication Specialist and team leader, the Digital Storyteller will undertake the following tasks: Content Creation: • Produce engaging multimedia content, including written stories, videos, and photos, highlighting UNICEF’s initiatives and achievements in Papua New Guinea. • Conduct interviews with beneficiaries and stakeholders to capture compelling narratives and success stories. • Document challenges faced by children and communities, showcasing the need for intervention and UNICEF’s response. Storytelling: • Conduct interviews, field and desktop research, and craft narratives that resonate with diverse audiences, evoking empathy and understanding from stakeholders including existing and potential donors. • Highlight the unique experiences of children and families in Papua New Guinea, amplifying their voices and advocating for their rights. • Showcase both the challenges faced and the innovative solutions UNICEF is implementing to address them and highlight UNICEF’s impact. Social Media Management: • Help manage UNICEF Papua New Guinea’s social media platforms (Facebook, Twitter, Instagram, LinkedIn). • Curate content and schedule posts to maintain an active and vibrant online presence. • Develop social media strategies to amplify UNICEF’s messages, increase reach and engagement, and foster meaningful connections with stakeholders. Campaign Support: • Collaborate with the communications team to develop and execute digital campaigns. • Contribute expertise in content creation and storytelling to develop campaign materials, including graphics, videos, and written content. • Assist in planning and coordinating campaign activities, leveraging social media channels and digital platforms to reach target audiences effectively. Furthermore, UN Volunteers are required to: • Strengthen their knowledge and understanding of the concept of volunteerism by reading relevant UNV and external publications and take active part in UNV activities (for instance in events that mark International Volunteer Day). • Be acquainted with and build on traditional and/or local forms of volunteerism in the host country. • Reflect on the type and quality of voluntary action that they are undertaking, including participation in ongoing reflection activities. • Contribute articles/write-ups on field experiences and submit them for UNV publications/websites, newsletters, press releases, etc. • Assist with the UNV Buddy Programme for newly arrived UN Volunteers. • Promote or advise local groups in the use of online volunteering or encourage relevant local individuals and organisations to use the UNV Online Volunteering service whenever technically possible.