Digital Banking Experience Analyst

Join the DFCU Financial team today, and discover the benefits, rewards and development opportunities from one of the largest and best managed credit unions in the country.

Do you excel at creating seamless, intuitive digital experiences for users?
Are you focused on optimizing platforms to deliver a high-performing, member-centric digital journey?

As a Digital Banking experience Analyst, you’ll be responsible for optimizing digital platforms to ensure a seamless, member-centric, and high-performing user journey while supporting efforts to attract new members, enhance loyalty, and drive revenue in an increasingly digital-first industry.

Deep expertise in digital financial platforms, product management, and user experience is essential for ensuring seamless, modern, and competitive digital offerings.

The Opportunity: We are seeking a Digital Banking Experience Analyst to join our team in Dearborn, MI.

What You’ll Do:

• Create and implement strategies to increase digital channel adoption, improve member experience, and achieve business objectives.
• Monitor and analyze operational metrics, such as member satisfaction scores, user behavior, and transaction data to identify trends, performance gaps, and areas for improvement.
• Transform data into actionable insights that drive better business decisions leveraging in-channel communication tools.
• Collaborate with internal and external stakeholders to define, develop and launch new features and capabilities for digital banking products.
• Drive the adoption of new technologies like AI and machine learning to personalize experiences, automate processes and improve efficiency.
• Prepare proposals for digital projects and analyze the return on investment.

What You’ll Need:

• Bachelor’s degree in Business Administration, Marketing, Information Technology, or related field required; MBA preferred.
• Minimum ten years of experience in digital banking, product management, or fintech-related roles.
• Experience working with APIs, third-party integrations, and digital financial services technology.
• Strong analytical, quantitative and storytelling capabilities; able to translate complex data into clear actionable insights.
• Excellent communication and collaboration skills, with the ability to work cross-functionally.
• Strong understanding of digital security, fraud prevention and compliance requirements.

What We Offer:

• Potential for a hybrid work schedule
• 401k plan match, dollar for dollar up to 4%
• 401k additional employer contribution after one year at 5%
• Employee bonus program
• Medical, dental and vision insurance effective date of hire
• Health savings account (HSA)
• Flexible spending accounts for medical and dependent care expenses
• Adoption assistance for qualified expenses maximum $10,000 per child
• Wellness initiatives and reimbursements
• Pre-paid legal services plan
• Identity protection plan
• Accident supplemental plan
• Short & long term disability plans paid for by company
• Company provided basic life insurance of $50,000 plus supplemental for employee, spouse and child
• Pet Insurance
• Free financial planning assistance
• Numerous fun employee events throughout the year
• Volunteer and community engagement opportunities
• Employee loan discounts (closed-end loans)
• Service / anniversary awards
• Employee discounts for company logo wear
• Employee referral payouts for recruiting your friends and family
• Paid lunch time
• Tuition reimbursement / education assistance
• Ongoing training opportunities
• Leadership development program
• Paid time off
• Paid holidays (13 per year)
• Flexible scheduling for students

Equal Opportunity Employer / Disabled / Veterans