Digital Communication Consultant

<!–

Description

–>

UNFPA is the lead UN agency for delivering a world where every pregnancy is wanted, every childbirth is safe and every young person’s potential is fulfilled. UNFPA’s three transformative results by 2030 consists of: ending preventable maternal deaths; ending unmet need for family planning and; ending gender-based violence and harmful practices.

In a world where fundamental human rights are at risk, we need principled and ethical staff, who embody these international norms and standards, and who will defend them courageously and with full conviction.

UNFPA is seeking candidates that transform, inspire and deliver high impact and sustained results; we need staff who are transparent, exceptional in how they manage the resources entrusted to them and who commit to deliver excellence in programme results.

You would be responsible for:

Social Media and Digital Engagement:

• Number of scheduled social media posts: At least 12-15 posts reels, video or text based per month across all platforms.
• Response time for social media engagement: 80% of messages and comments requiring engagement are responded to within 24 hours.
• Trend analysis and reporting: One social media trend analysis report per month to inform engagement strategies.
• Collaboration with internal teams: At least 2-3 key messages per month aligned with UNFPA Kyrgyzstan’s programmatic priorities upon the clearance of NPA on CI and UNFPA Management.
• Paid media campaigns: At least one paid social media campaign per month with targeted reach and engagement goals.
• Engagement growth: Aim for a 2-5% monthly increase in audience engagement and reach.
• Digital engagement report: One comprehensive performance report per month, analyzing reach, engagement, and impact.

Content Production & Visual Storytelling:

• Video production: At least 6 reels videos per month.
• Graphic design assets: A minimum of 6-8 visual assets (infographics, banners, carousels) produced monthly.
• Branding adherence: 100% of published content must comply with UNFPA branding and communication guidelines.
• Digital asset management: Update and categorize at least 20-30 new assets per month for structured content storage

Strategic Digital Campaigns & related Partnerships:

• Campaign implementation: At least one thematic digital campaign every 2-3 months.
• Influencer and partner engagement: Establish partnerships with 1-2 influencers or digital collaborators per month.
• Media coverage: Secure at least 1-2 media mentions or collaborations per month.
• The full version of Terms of reference will be published on UN/UNFPA Kyrgyzstan website: Kyrgyzstan.un.org/en

Qualifications and Experience Education:

• A first University Degree in communication, marketing, media, law, literature, public relations, development studies, international development, or any other relevant university degree is an asset

Knowledge and Experience:

• Minimum 2 years of working experience in social media, digital marketing, event management and editorial production for an NGO, private companies, publishing outlets and/or international organizations.
• Experience in developing and implementing social media or digital marketing strategies required (portfolio) with the focus on gender equality, girl’s empowerment, SRH, family planning or data visualization.
• Experience in developing and implementing social media or digital marketing strategies required (portfolio) with the focus on gender equality, girls’ and youth empowerment, SRH, family planning and data visualization. .
• Proven knowledge and experience working in Photoshop, InDesign and other ADOBE, designing platforms. Skills in design and usage of SMM designing, montage applications.
• Proven experience in video production, including filming, editing, and motion graphics, using tools such as Adobe Premiere Pro, After Effects, CapCut, or DaVinci Resolve.
• Experience in production of short-form video content optimized for social media (Instagram Reels, TikTok, YouTube Shorts) and storytelling-driven formats.
• International experience or participation in cross-regional learning practices.
• Proven experience in misinformation management, digital engagement approaches is a must.
• Ability to meet deadlines and work under pressure.
• Knowledge of social media monitoring technology and can use social media measurement and listening tools required (to be assessed but not scored).

Languages:

• Proven ability to write flawless copy in both Kyrgyz and Russian on tight deadlines is required
• Fluency in English is an asset.

Source: https://estm.fa.em2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_2003/job/24183

<!—

<!–

–>