Digital Communication Officer (Digital Marketing Strategist), P2, Fixed-Term, Division of Global Communication and Advocacy (GCA), NYHQ, Post Number 112317

UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built: we offer our staff diverse opportunities for personal and professional development that will help them develop a fulfilling career while delivering on a rewarding mission. We pride ourselves on a culture that helps staff thrive, coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

For every child, education.

How can you make a difference? 

Purpose for the job:

The Digital Marketing Strategist role resides in the Digital Strategy Section within UNICEF’s Division of Global Communication and Advocacy (DGCA). The Section consists of the Web Editorial, Digital Governance and Web Platforms, Social Media, and Digital Marketing and Partnerships teams, all working together to create compelling public-facing content and to provide expert digital services and capacity building within the organization.

Through multiple platforms and in multiple languages, the Digital Strategy Section (DSS) draws attention to the many facets of UNICEF’s work, encouraging public support, participation and action, as well as ensuring greater transparency and accountability. We create and deliver compelling content to international audiences of parents, young people and UNICEF supporters, building engaged communities in multiple languages across social media and web platforms, while providing expert digital services to the organization. Paid digital marketing is an essential and part of this work to strengthen public support and achieve lasting change for children.

DSS is seeking a Digital Marketing Strategist to support implementation of paid marketing campaigns across social media and search platforms. Under the guidance of the Digital Marketing Lead, the Strategist will help to develop and manage advertising campaigns and analyze results. This role will contribute to strategy, coordinate budgets and implement campaigns, elevating the Digital Strategy Section’s work with creative ambition and technical expertise. This role is responsible for the day-to-day setup, monitoring and management of ad campaigns. It’s also a unique opportunity to work closely with editorial and advocacy colleagues who are highly skilled, passionate about their work and determined to deliver results for children around the world.

 

Key functions, accountabilities and related duties/tasks:

Summary of key functions/accountabilities:

1. Management of paid marketing campaigns for global channels

2. Monitoring and evaluation of marketing strategies

3. Capacity building and partnerships

 

DESCRIPTION OF THE ASSIGNMENT:

1. Management of paid marketing campaigns for global channels:

• Support the strategic planning of UNICEF’s paid marketing on global digital channels, under the direction of the Digital Marketing
• Lead and in close coordination with campaign teams across advocacy, web and content strategy.
• Implement, monitor and optimize ad campaigns on Facebook, Instagram, Google, YouTube, LinkedIn and other digital channels.
• Contribute to content production for paid marketing, including writing ad copy, drafting scripts for short videos, curating photography and providing feedback on creative assets.

2. Monitoring and evaluation of marketing strategies:

• Provide rigorous and thoughtful reports on marketing results, support the supervisor in advising campaign leads on the implications for their work and leveraging analysis to continually hone marketing strategies.
• Follow the latest developments in digital marketing, keeping digital teams informed of changes to ad platforms, emerging opportunities and best practice.
  

3. Capacity building and partnerships:

• Support UNICEF Country and Regional Offices with strategic and technical advice on paid marketing, including guidance documents, webinars and expert responses to staff enquiries.
• Contribute to planning and coordination with UNICEF’s tech partners, maximizing opportunities to support paid marketing.

To qualify as an advocate for every child you will have…

Minimum requirements:

Education: A university degree in marketing, communications or a related field.

Work Experience: 

• A minimum of two years of experience planning and implementing paid advertising campaigns on social media, search and other digital channels, with hands-on experience directly managing the platforms.
• Strong technical knowledge of advertising platforms, including Facebook, Instagram, Twitter, LinkedIn, YouTube and Google.
• Proven success managing social ads to achieve communications and advocacy goals.
• Clear analytical thinking and strategic vision.
• Strong creative drive to create new ideas, find opportunities and solve big challenges.
• Ability to write sharp, engaging and persuasive ad copy.
• Methodical approach to project management.
• Deep technical knowledge of marketing and digital and social media metrics, reporting and analysis.
• Strong understanding of human rights, international development, or humanitarian response.

Language Requirements: Ability to write and speak English fluently. Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) is an asset.

For every Child, you demonstrate…

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

The UNICEF competencies required for this post are…

Demonstrates self-awareness and ethical awareness (1)
Works collaboratively with others (1)
Builds and maintains partnership (1)
Innovates and embraces change (1)
Thinks and acts strategically (1)
Drive to achieve results for impact (1)
Manages ambiguity and complexity (1)

Familiarize yourself with our competency framework and its different levels.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious or ethnic background, and persons with disabilities, to apply to become a part of the organization. To create a more inclusive workplace, UNICEF offers paid parental leave, breastfeeding breaks, and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements. Click here to learn more about flexible work arrangements, well-being, and benefits.

According to the UN Convention on the Rights of Persons with Disabilities (UNCRPD), persons with disabilities include those who have long-term physical, mental, intellectual, or sensory impairments which, in interaction with various barriers, may hinder their full and effective participation in society on an equal basis with others. In its Disability Inclusion Policy and Strategy 2022-2030, UNICEF has committed to increase the number of employees with disabilities by 2030. At UNICEF, we provide reasonable accommodation for work-related support requirements of candidates and employees with disabilities. Also, UNICEF has launched a Global Accessibility Helpdesk to strengthen physical and digital accessibility. If you are an applicant with a disability who needs digital accessibility support in completing the online application, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility jobs-near-me.org UNICEF.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.

UNICEF appointments are subject to medical clearance.  Issuance of a visa by the host country of the duty station is required for IP positions and will be facilitated by UNICEF. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Should you be selected for a position with UNICEF, you either must be inoculated as required or receive a medical exemption from the relevant department of the UN. Otherwise, the selection will be canceled.

Remarks:

As per Article 101, paragraph 3, of the Charter of the United Nations, the paramount consideration in the employment of the staff is the necessity of securing the highest standards of efficiency, competence, and integrity.

UNICEF’s active commitment to diversity and inclusion is critical to deliver the best results for children. 

Government employees who are considered for employment with UNICEF are normally required to resign from their government positions before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason. 

UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.

Mobility is a condition of international professional employment with UNICEF and an underlying premise of the international civil service.

All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process. An internal candidate performing at the level of the post in the relevant functional area, or an internal/external candidate in the corresponding Talent Group, may be selected, if suitable for the post, without assessment of other candidates.

Additional information about working for UNICEF can be found here.