Digital Content Specialist (HS)

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Scope of position
The Ohio State University Wexner Medical Center’s Digital Strategy team, a collaboration between the Marketing amp; Strategic Communications and Information Technology departments, is responsible for the OSU Wexner Medical Center’s (OSUWMC) web/mobile properties, which include the main OSUWMC public site, the College of Medicine’s site, and dozens of other department or center web, mobile, email and social presences.

Position Summary

The Digital Content Specialist is responsible for producing content across The Ohio State University Wexner Medical Center websites with a focus on patient-centered content. They are part of the Service Line Web Content team, collaborating with marketing, digital, and clinical teams to plan, write, and produce content for the medical center websites. The Digital Content Specialist is responsible for all aspects of a content project from initial research and discovery, gathering input from industry, marketing, and clinical leaders, integrating search engine optimization (SEO) recommendations and brand standards into written content, to project setup and communication. They work closely with the User experience (UX) Design team to build and publish content. The Digital Content Specialist continually seeks ways to improve our content development and marketing efforts to best meet the needs of our patients.

They will:

• Write and develop content that aligns with SEO recommendations, brand guidelines, and style standards to meet the needs of our patients, faculty, students, and staff.
• Assist manager and Sr. Digital Content Specialists to gather requirements from marketing and clinical teams to ensure alignment with business objectives and operational realities.
• Conduct comparative research with similar organizations to identify opportunities for content improvements and best practices integration.
• Manage workflows within project management tools to update and communicate status to project management, digital and marketing team members.
• Adhere to established processes designed to optimize outcomes.
• Assist with efforts to secure and manage approvals on content development from marketing and clinical leaders.
• Collaborate with UX, SEO, proofing, and other teams to optimize and produce high-quality content.

Required Qualifications

• Bachelors degree in journalism, English or related communication field or equivalent combination of education and experience.
• Minimum of 3 years of proven experience in writing, communication, public relations or related field required with relevant digital content creation and management experience preferred
• Knowledge and proven record of writing, content development and usage of AP style
• Strong understanding and proven experience in web design concepts and implementation as it relates to content development.
• Experience interviewing subject matter experts, clinical leaders and executives
• Proven track record of gathering input from multiple sources, conducting competitive and related research to inform the writing process.

Our Comprehensive Employee Benefits Include:

• An array of retirement plan options, each with a generous employer contribution.
• Affordable health insurance options, including dental, vision and prescription coverage that begin on day one.
• Paid vacation and sick leave, including short and long-term disability and paid parental leave.
• Get the most out of the Public Service Loan Forgiveness program.
• And much more!

 

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