The Break Time Digital Marketing and Loyalty Specialist ensures seamless operation and continuous improvement of the loyalty program for Break Time Convenience Stores, creates, builds and maintains Break Time’s social media presence and assists with other digital outlets including the mobile app and website. In addition, this position provides customer service for the loyalty program, assists in the development, print and distribution of marketing collateral, and supports the successful completion of planned marketing programs for Break Time.
MFA Petroleum Company is an Equal Opportunity/Drug-Free Employer.
Responsibilities
Manage day-to-day operations of the loyalty program, ensuring smooth enrollment, point accrual, redemption processes, and overall functionality including regular written and verbal communication with the loyalty provider, store management, and customers.
Monitor program success and product changes to ensure appropriate performance within the loyalty program; as needed, recommend and implement changes to enhance program performance.
Create and maintain Break Time’s social media presence, ensuring content represents the brand, is accurate, current, and drives customer engagement
Develop and maintain accurate, relevant content on the website and mobile app and in Google business listings.
Monitor and respond to Break Time customer feedback through social media sites where Break Time maintains a presence, as well as feedback on Google, company website and mobile app, and Break Time e-mail inbox
Assist in monitoring and analyzing marketing programs and developing ways to improve those campaigns
Work closely with the in-store collateral development team to create advertising materials for retail location sales floors, to include ordering, printing, and shipping to each store based on need
All MFA Oil employees are expected to know and adhere to company and position specific policies and procedures. While this job description contains the primary duties of the position, employees may be expected to perform other duties as assigned.
Job Requirements
Bachelor’s degree in marketing, advertising or related field or a minimum of 4 years of experience in a marketing role
High school diploma or equivalent
Excellent verbal communication skills, including active listening, and the ability to professionally interact with a diverse group of people
Excellent writing skills, including ability to convey material concisely using proper grammar and punctuation
Thorough understanding of a variety of social media sites, including a command of each network and their best practices
Excellent organizational and analytical skills
Ability to consistently operate a computer and other office productivity machinery including Microsoft Office products and Adobe Creative Suite
Ability to learn new concepts and use technical materials
Ability to work collaboratively in a team environment
Minimal travel expected to company sites and to trainings, trade shows, store visits, and meetings, some of which will be overnight
Ability to exchange accurate information verbally and in written form with the customers of MFA Oil in English
Ability to meet company requirements including successful pre-employment drug screening and criminal background check
Legal authorization to work in the United States of America
Preferred Skills
Bachelor’s degree in Marketing, Advertising or related field
Graphic design skills
Problem solving skills
Ability to multi-task and work effectively with changing priorities
Ability to meet deadlines with a high degree of time management skills
Ability to grasp new concepts quickly and work at a fast pace
Ability to thrive in a fast paced, growing organization and rapidly changing environment