Digital Marketing Manager – 5255761004_1-6854 in Phoenix, Arizona

This job was posted by https://www.azjobconnection.gov : For more
information, please see: https://www.azjobconnection.gov/jobs/6697875
Cribl does differently.

What does that mean? It means we are a serious company that doesn’t
take itself too seriously; and we’re looking for people who love to get
stuff done, and laugh a bit along the way. We’re growing rapidly –
looking for collaborative, curious, and motivated team members who are
passionate about putting customers first. As a remote-first company we
believe in empowering our employees to do their best work, wherever they
are.

As the data engine for IT and Security many of the biggest names in the
most demanding industries trust Cribl to solve their most pressing data
needs. Ready to do the best work of your career? Join the herd and
unlock your opportunity.

Why you’ll love this role:

Cribl is looking for a digital & demand generation specialist to own the
overall strategy and execution of webinars, content syndication, and
other digital activations aimed at deepening engagement with potential
customers, helping them to understand approaches to their problems, find
solutions and realize the full potential of Cribl’s products.

You’ll be a key member of the Revenue Marketing team, planning out and
delivering compelling digital moments through the funnel for our audence
segments – driving the interlock between campaigns and content
contributors across Marketing. All ultimately resulting in happy
customers, impacting the pipeline, and winning business to contribute to
our continued growth story.

As an active member of our team, you will:

• Lead the creation and execution of Cribl’s webinar calendar based
  on data-driven insights of what works and what doesn’t, define the
  content strategy, and work with stakeholders to ideate and develop
  content inline with this guidance and to have the greatest pipeline
  impact.
• Be a webinar and digital programs subject matter expert – advising
  on latest best practices, benchmarking against our current and
  adjacent categories, running test-and-learn initiatives, driving the
  content strategy to create a compelling roadmap of activities that
  inspires greater learning, while driving engagement and greater
  product intent.
• Serve as a liaison across internal and external teams to source
  speakers, guide involvement, project manage key deliverables, and
  facilitate enablement and content creation in line with project
  timelines to maintain a regular cadence of live and on-demand
  programming.
• Manage the end-to-end implementation across program build and
  promotion for webinars and content syndication (with Marketing
  Operations, Web, Advertising, Channel, Sales, External Vendors,
  etc..) including in-flight review and optimizations.
• Proactively plan for 3 marquee, global live webinars per quarter,
  while working cross-functionally with SMEs to facilitate a strong
  content cadence for on-demand webinars to support webinar
  syndication, BrightTALK organic subscriber growth, drive AQL
  volumes, and cultivate self-serve learning for prospects and
  customers.
• Evolve our webinar program strategy to support the optimum mix of
  channel content (customer stories, use cases, thought leadership,
  etc..), determine process efficiencies & optimizations across the
  cross-functional team to enable greater scalability, faster time to
  market, and ultimately, greatest opportunity for pipeline impact.
• Cultivate a feedback loop by sharing post-event reporting to
  marketing & sales and creating follow-on messaging and materials to
  support enablement, as necessary
• Program reporting – regular program analysis and briefings;
  presenting pipeline and revenue impact of ongoing programs and
  leveraging these data points to enhance program strategy and inform
  content strategy discussions with stakeholders
• Own on-demand publishing across owned and paid resources – including
  identifying and running 3rd party promotional platforms to drive
  long-tail engagement
• Program management, activation, and optimization of our content
  syndication channels, including governance of all operational lead
  capture & flow requirements, weekly lead tracking and reporting
  across vendors to assess pacing in alignment with goals, and making
  recommendations on channel optimization and budget allocation based
  on performance
• Establish processes and procedures to facilitate cross-functional
  work and accelerate delivery of programs, maintaining documentation
  and refining as program areas mature and scale
• Additional digital marketing deliverables in support of Product
  Launches as required, as well as other programmatic support as needs
  arise. This includes ad-hoc writing and execution support for other
  program requirements in the short term, and helping define
  opportunities for long term initiatives.

If you’ve got it – we want it:

Minimum of 3-5 years experience in Digital Marketing, ideally with at
least 12 months managing webinars, demo programs, and/or content
syndication programs

Strong proactivity, accountability, and a spirit of innovation

Strong communication skills and confident publicly representing Cribl at
a high-level

Comfortable and energized operating in a fast-paced environment, and
passionate about