Job Details
Description
Job Duties and Responsibilities (Essential Job Functions)
Common job activities are listed below; actual position responsibilities may vary. Refer to your manager or human resources for specific duties and performance expectations.
- Plan, organize, create and edit digital content, including video to use in social media, websites and other areas that benefit the company and real estate agents. (50%)
- Research the industry and technology options. Recommend new and innovative approaches to communicate messages and increase audience engagement. (10%)
- Attend agent meetings, tour and company events to showcase brand and its services. Act as a technical resource to sales associates for any digital marketing needs. (10%)
- Provide input towards overall company website content and design. May directly make some changes and updates to the company or agent websites. (10%)
- Review company website analytics and recommend ways to optimize through keywords and meta-tags. Execute recommendations and report on search engine optimization (SEO) efforts monthly. (5%)
- Research and recommend paid terms to increase company website traffic. Execute on plan, report on results and recommend new inbound marketing strategies through paid search options. (5%)
- Remain abreast of emerging industry trends and new technologies related to search engine marketing (SEM) and interactive marketing opportunities. Monitor competitor websites and campaigns. (5%)
- Perform any additional responsibilities as requested or assigned. (0-5%)
Performance Expectations
- Meet all performance and behavior expectations outlined in the company performance appraisal form or communicated by management.
- Perform responsibilities as directed achieving desired results within expected time frames and with a high degree of quality and professionalism.
- Establish and maintain positive and productive work relationships with all staff, customers and business partners.
- Demonstrate the behavioral and technical competencies necessary to effectively complete job responsibilities. Take personal initiative for technical and professional development.
- Follow the company HR Policy, the Code of Business Conduct and all subsidiary and department policies and procedures, including protecting confidential company information, attending work punctually and regularly, and following good safety practices in all activities.
Qualifications
education:
- Associate’s degree required; bachelor’s degree preferred in business, marketing, IT, or a related field
experience:
- 1-3 years in digital marketing, social media, or brand promotion (real estate experience is a plus)
- Experience creating content and managing Social Media platforms, including Facebook, Instagram and blogs.
Knowledge and Skills:
- Strong understanding of social media platforms, trends, and best practices.
- Full working knowledge of Adobe Creative Suite and Microsoft Office products
- Familiarity with tools like Canva, social media schedulers (Later), Google Analytics, and email marketing platforms.
- Video creation and editing knowledge preferred.
- Exemplary communication skills; both written and verbal.
We offer a full suite of benefits including Medical, Health Savings Account, Dental, Vision, Life Insurance, Paid Vacation (PTO), 401(k) with employer match, Flexible Spending Account, and Employee Assistance Program (EAP)
Equal Opportunity Employer
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Read Full Description