Digital Site Content Manager, RL App

Ref #:

W160324

Department:

Creative Services

City:

New York

State/Province:

New York

Location:

United States

Pay Range: The pay range for this job is $75000 – $90000 annually; actual pay is dependent on experience and geographic location.

Benefits: Base pay is only one part of our employee value proposition, which includes a robust benefits package, above-market time off, flexible working arrangements, incentive compensation, where applicable, and varied learning opportunities.

Pay Range Max

90000

Pay Range Min

75000

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company’s brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world’s most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

This Manager, Digital Site Content, will be responsible for developing and executing content plans for the RL App. S/he will be play a vital role in partnering with cross-functional teams in executing the digital strategies to support the business objectives. S/he works as a highly cross functioning team player across numerous internal stakeholders to drive object recommendation and decision making on the RL App.

Essential Duties & Responsibilities

• Support the effort to achieve financial plans of DTC-NA by delivering innovative, personalized creative content, balancing broad brand messaging requirements with platform needs.
• Support in developing and executing the strategy and content schedule for the RL App based on customer insights, business trends and company priorities in partnership with the digital site content team.
• Create and manage seasonal Project Briefs (e.g. wireframes, content maps, etc.) working in conjunction with the project management team.
• Liase with storytelling or app manager for the implementation of any new App digital enhancements.
• Analyze content data on core KPIs, including traffic patterns, engagement, conversion, pathing behavior, and develop key actions and communicate results to cross-functional teams.
• Collaborate with corporate partners on the execution of merchandising, branding and marketing initiatives.
• Partner with internal team to ensure teams, including project management, creative, product and more stay true to and align with the project objectives and goals.

Experience, Skills & Knowledge

• Digital and/or brand marketing experience
• Strong demonstrated teamwork and cross-functional collaboration
• Strong analytical background and proven record of making metric driven business decisions within an online business
• Ability to work with key deadlines, think strategically/creatively to solve problems
• Proactive and positive, with a “can-do” attitude; a collaborative team player and leader who takes a thoughtful, strategic approach
• High energy and enthusiasm and ability to succeed in a dynamic work environment
• Excellent written and verbal communication and follow through skills
• Skilled experience in Powerpoint and other Microsoft applications, Airtable and Adobe Analytics and strong aptitude to learn new programs. Familiarity with a CMS is also beneficial.

Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws.

• < Back to search results

Read Full Description