Director Global Marketing, Color Wow DMI

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Who We Are

At the heart of L’Oreal lies a dedication to innovation, creativity, and progress. In all markets where we operate, we are committed to fostering excellence, empowering talented individuals, and leading the way across the global beauty industry.

As the world’s #1 beauty company, with a presence in over 150 markets, L’Oreal is on a transformative journey that embraces sustainability, digital innovation, and societal progress. We are dedicated to shaping the future of beauty by harnessing the power of technology, data, and science to tackle global challenges while staying true to our social and environmental commitments.

We are proud to have earned recognition as industry leaders in:

• Most Innovative Companies – Fast Company, 2023
• Top 5 Most Attractive Companies Worldwide Among Business Students – Universum, 2023
• Top 25 World’s Best Companies – TIME, 2023
• Top Companies for Executive Women – Seramount, 2023
• Best Place to Work for Disability Inclusion – Disability Equality Index, 2023

With 86,000 dedicated employees across 150 countries, L’Oreal leads the global beauty industry and pioneers beauty technology. Our portfolio comprises 36 international brands grouped into four divisions. For over a century, we have been committed to making beauty accessible to all – and our goal is to reach another billion consumers worldwide through innovation.

Now, it’s your moment to shine. If you are experienced, embrace challenges, value continuous learning, and want to create a positive impact, we invite you to join our diverse teams.

Divisional Overview

The Professional Products Division (PPD) is home to the world’s leading professional beauty brands, sold through salons and professional retail channels globally. Our mission is to provide salon professionals and their clients with the most innovative, high-performance products in the industry. PPD brands set the standard for expertise, efficacy, and professional credibility – and Color WOW is one of the division’s most exciting and fastest-growing success stories.

Color WOW

Color WOW is a founder-built, cult-loved brand that has redefined the prestige haircare space through category-creating innovation, salon-professional credibility, and a fiercely loyal consumer following. Now scaling globally within L’Oreal’s Professional Products Division, Color WOW is entering its next chapter – and we are building the team to take it there.

Job Description

The Director, Global Marketing is a key strategic and executional leader on the Color WOW Global Brand Team. Reporting to the AVP, Global Marketing, this role owns the development and global rollout of brand campaigns, pillar strategies, and innovation activations – translating the brand’s strategic vision into consumer-facing programs that drive awareness, conversion, and long-term brand equity across markets.

Manage Global Campaign Development & Execution

• Lead the end-to-end development of global campaign systems across Color WOW’s priority pillars – from brief through final asset delivery and market handoff.
• Build integrated launch plans encompassing hero assets, social content, PDP copy, retailer toolkits, paid media creative, and influencer activations.
• Partner with the Global Creative Director and agency partners to ensure campaign output is visually distinctive, on-brand, and media-ready across all channels and formats.
• Develop campaign messaging hierarchies and toolkits that enable regional teams to execute with consistency and local relevance.
• Establish and manage campaign timelines and production budgets, driving cost efficiency without compromising creative ambition.
• Lead campaign post-mortems and build a culture of measurement, learning, and iteration.

Portfolio & Pillar Strategy Support

• Support the development and ongoing management of Color WOW’s global product portfolio across core pillars (styling, treatment, color protection, curl, and beyond).
• Contribute to portfolio lifecycle management – tracking product performance, identifying gaps, and flagging opportunities for hero amplification or range evolution.
• Develop pillar-level brand bibles, messaging frameworks, and consumer benefit architectures that give each pillar a clear and differentiated identity.
• Partner with regional and commercial teams to support portfolio localization – ensuring the right products are prioritized in the right markets with the right stories.

Innovation Pipeline Activation

• Partner with the AVP, Global Marketing and R&D to support the commercialization of new product innovations – from concept brief through global launch.
• Lead the development of innovation positioning, consumer narratives, and launch toolkits for new product introductions.
• Coordinate with packaging, creative, and claims teams to ensure on-time, on-brand delivery across all launch assets.
• Ensure launch plans are globally coherent while building in flexibility for meaningful local market adaptation.

Consumer & Market Intelligence

• Monitor competitive activity, consumer trends, and category shifts across key markets – synthesizing insights into actionable recommendations for the brand team and senior leadership.
• Partner with consumer research teams and regional contacts to build a strong understanding of the Color WOW consumer across geographies, usage occasions, and purchase behaviors.
• Translate intelligence into strategic inputs that strengthen campaign briefs, portfolio decisions, and innovation priorities.

Cross-Functional & Global Collaboration

• Serve as a connector across the Global Brand Team – working in close partnership with the AVP Global Marketing, AVP Media & Digital Commerce, Global Creative Director, and Commercial leads.
• Manage and align cross-functional workstreams across creative, digital, retail, and regional marketing teams to ensure integrated, on-time execution.
• Prepare and present clear, high-quality materials for internal brand reviews and senior leadership meetings.
• Support coordination across zones and markets to ensure global consistency of brand programs and launch execution.

Sustainability

• Support Color WOW’s sustainability commitments as they relate to campaign and portfolio initiatives.
• Ensure brand compliance with L’Oreal for the Future standards, including sustainable packaging considerations and responsible messaging.

Candidate Profile

• 8-12 years of brand marketing experience, with demonstrated strength in global or multi-market campaign development and portfolio management within prestige beauty, lifestyle, or consumer goods.
• Strong understanding of full-funnel marketing – from brand-building to performance – with hands-on experience developing integrated consumer campaigns.
• Experience in professional haircare or prestige beauty a meaningful advantage.
• Highly organized, with the ability to manage multiple workstreams, stakeholders, and timelines simultaneously without losing strategic focus.
• Strong communication and storytelling skills – able to build compelling narratives for internal leadership, agency partners, and market teams.
• Collaborative, entrepreneurial, and energized by the opportunity to build something significant within a fast-scaling brand environment.

What’s in it for you?

• Medical, dental, and vision coverage
• 401(k) retirement plan
• Paid parental leave
• Hybrid work environment
• Salary Range: $138,500 – $200,800 (compensation is determined based on work experience, education, and skill level)

Diversity & Inclusion

L’Oreal is committed to building a diverse, equitable, and inclusive workplace where every individual feels valued, respected, and empowered to bring their authentic self to work. We welcome applications from all qualified individuals regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status. L’Oreal is an Equal Opportunity Employer.

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

 

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