Director | Marketing | Forensic & Litigation Consulting

Who We Are

FTI Consulting is the world’s leading expert-driven consulting firm. Over the last 40 years, FTI Consulting experts have served as the trusted advisor to Fortune 500 companies and the world’s leading law and private equity firms when they are facing their greatest opportunities and challenges. Our strong performance and continued success are a direct reflection of the ambition, energy, and commitment of our talented professionals across the globe to make a positive impact for our clients and communities. 

At FTI Consulting, you’ll be inspired and empowered to make an impact on headline matters that change history. Working side by side with the world’s leading experts in your field, you’ll be surrounded by an open collaborative culture that embraces diversity, recognition, professional development and most importantly, you. 

There’s never been a more exciting time to join FTI Consulting and this is where you will do the most exciting and fulfilling work of your career. 

Are you ready to make an impact? 

About The Role

FTI Consulting has five main practice areas focused on corporate finance, strategic communications, economic and financial consulting, forensic and litigation consulting, and technology. This role leads the marketing function for the Forensic & Litigation Consulting (FLC) practice in the UK and Ireland, and collaborates with country cluster leaders across EMEA, as well as global marketing leadership. Our FLC team provides multidisciplinary independent dispute advisory, investigative, data acquisition/analysis and forensic accounting services to the global business and legal community and support clients facing high stakes litigation, arbitration and compliance investigations, and regulatory scrutiny.

The ideal candidate is a strategic thinker who has more than 10 years of marketing experience working at business-to-business firms, leading integrated marketing campaigns that drive revenue growth and brand equity. The Marketing Director works closely with FLC leadership to develop marketing programmes that support business priorities, nurture the next generation of leaders and partner with the FLC Business Development team and cross-segment marketing leads on go-to-market initiatives. This will include working with FLC and cross-segment marketing teams on EMEA and global campaigns. This role reports into the Marketing Lead Senior Managing Director for FLC, with a dotted reporting line to the Head of Marketing for the UK & Ireland.

What You’ll Do

• Serve as a strategic advisor to FLC leadership on all marketing issues. Own the FLC ‘go-to-market’ strategy to drive market share and amplify FLC’s brand presence, particularly amongst law firms and corporates (insurance / construction).
• Manage delivery of marketing activity against business plans, coordinating actions with SMDs, sharing best practice, and facilitating collaboration between FLC practices and wider EMEA offices.
• Own FLC’s UK events strategy, ensuring all events (sponsorships and client programmes) support FLC growth ambition and business priorities, and identifying relevant speaking opportunities and partnerships with law firms, associations, and organisations.
• Collaborate closely with revenue generating professionals and FLC’s Business Development team to implement client-centric buyer programmes that are distinct and measurable. Maintain a repository of marketing materials to support business development efforts.
• Work with FLC leaders to identify key influencers in the market (clients, targets, business organisations, intermediaries, media, etc.) and develop a targeted outreach plan aligned to the FLC business priorities for growth.
• Coordinate with FLC’s Business Development team to develop an ongoing market intelligence report capturing key accounts penetration, competitor analysis, shortfalls, and opportunities as input into marketing activities.
• Manage FLC marketing budget and develop concise KPIs to track and measure the effectiveness of marketing activities.
• Work closing with FTI Consulting’s PR and social media teams to develop a PR and social media strategy that supports the FLC ambition and enhances the FTI brand.
• Educate FLC professionals of marketing best practices and support them in their client relationship development.
• Collaborate with marketing leads across EMEA and globally to drive cross-segment marketing initiatives.
• Implement internal processes in accordance with wider FTI Consulting initiatives, i.e., oversee FLC’s CRM contact lists, ensure compliance with PR risk management processes, and ensure branded materials comply with global standards.
• Manage team of four direct reports to ensure delivery of consistently high-quality and measurable marketing programme.

How You’ll Grow

We are committed to investing and supporting you in your professional development and we have developed a range of programs focused on fostering leadership, growth and development opportunities. We aim to promote continuous learning and individual skills development through on-the-job learning, self-guided professional development courses and certifications. You’ll be assigned a dedicated coach to mentor, guide and support you through regular coaching sessions and serve as an advocate for your professional growth. 

As you progress through your career at FTI Consulting, we offer tailored programs for critical professional milestones to ensure you are prepared and empowered to take on your next role. 

#LI-NC1

#LI-Hybrid

What You Will Need to Succeed

Basic Qualifications (or equivalent)

• A Bachelors or Masters in Marketing (Masters preferred).
• More than 10 years of business-to-business marketing experience with a proven track record within the professional services sector, ideally consulting or law.
• Someone who has worked in marketing with business development experience at a top law firm or from a forensic accounting practice would be advantageous.
• Experience in leading / managing teams.

Preferred Qualifications (or equivalent)

• Campaign management – ability to run from inception to completion multiple large-scale campaigns across geographies and develop relevant ROIs for the campaigns.
• Account based marketing skills – ability to implement a client care and client targeting programme with experience working hand in hand with business development or sales professionals.
• Digital marketing skills – experienced in managing multi-channel streams including social media (including paid social campaigns), website, webcast, podcast, and video.
• Client relationship management skills – developing rapport with stakeholders both internally and externally. Tailoring marketing campaigns to stakeholder needs and having a “go the extra mile” approach.
• Marketing vision – be able to plan and execute strategic marketing plans to build the FLC global brand and facilitate growth along with FLC marketing taskforces, FLC leadership and the wider EMEA and global leadership.
• Strong track record in events management, including vendor management and engagement, as well as contract negotiations.
• Analytical, organised, and hard-working.
• Positive, proactive approach and the ability to motivate others and work collaboratively as part of the firm’s broader marketing community.
• Creative flair for marketing campaigns. Ability to make budget “work for the business”.
• Strong communications and project management skills.

Our Benefits 

Our goal is to support the well–being of you and your families—physically, emotionally, and financially. We offer market competitive benefits (including pension), supplemented by 15 flexible benefits, to meet your needs. These include health, lifestyle and family friendly options. We also offer professional development programme, wellness, recognition, community volunteering initiatives, and flexible/hybrid working arrangements. 

About FTI 

FTI Consulting is a global business advisory firm dedicated to helping clients with their most significant opportunities and challenges. With more than 8,000 employees located in 31 countries, our broad and diverse bench of award–winning experts advise their clients when they are facing their most significant opportunities and challenges. At FTI Consulting, we embrace, cultivate and maintain a culture of diversity, inclusion & belonging, which are fundamental components to our core values. FTI Consulting is publicly traded on the New York Stock Exchange and has been named the #1 Professional Services Firm on Forbes List of America’s Best Employers and the best firm to work for by Consulting Magazine. For more information, visit www.fticonsulting.com and connect with us on Instagram and LinkedIn. 

FTI Consulting is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, ancestry, citizenship status, protected veteran status, religion, physical or mental disability, marital status, sex, sexual orientation, gender identity or expression, age, or any other basis protected by law, ordinance, or regulation. 

#LI-NC1

#LI-Hybrid

Additional Information

• Employee Status: Regular
• Job Family/Level: Core Operations Level 4 – Tier 1
• Payroll Expense Type: Infrastructure (Non-billable)

Compensation

• Minimum Pay: 0
• Maximum Pay: 0

Read Full Description