Director of Business Development & National Accounts Bernhardt Hospitality

position Overview
Bernhardt Hospitality is seeking Director of Business Development & National Accounts to play a pivotal role in accelerating the growth of our custom furniture business and expanding our influence across the hospitality FF&E landscape. This is a highly strategic, outward-facing leadership role designed for a proven relationship builder with deep industry credibility and a track record of converting relationships into scalable business.
Reporting directly to the Vice President / General Manager, this role works in close partnership with the Director of Global Sales and senior leadership to drive long-term growth with owners, brands, purchasing firms, and key decision-makers across the hospitality ecosystem.
This position is ideal for a go-getter — someone who is proactive, entrepreneurial, highly networked, and equally comfortable shaping strategy and executing it.

Key Responsibilities

Strategic Business Development

• Lead the development and execution of a national business development strategy focused primarily on custom hospitality furniture.
• Identify, pursue, and secure new business opportunities with hotel owners, developers, purchasing agents, brands, and management companies.
• Expand Bernhardt Hospitality’s presence with national and global accounts, aligning opportunities with long-term growth objectives.
• Act as a strategic voice internally, helping shape market approach, customer targeting, and positioning.

Relationship Management & Industry Leadership

• Leverage extensive, established relationships within the hospitality FF&E industry to drive new project wins and preferred vendor positioning.
• Build and deepen senior-level relationships with:

• • Hotel owners and developers
  • Purchasing agents and procurement firms
  • Hospitality brands and brand design/construction teams
• Represent Bernhardt Hospitality at key industry events, trade shows, brand meetings, and client engagements.
• Position Bernhardt as a trusted, solutions-oriented partner for complex custom projects.

Custom Business Growth & Execution

• Serve as a champion for Bernhardt Hospitality’s custom capabilities, working cross-functionally to ensure projects are won, scoped correctly, and executed successfully.
• Partner closely with sales, design, operations, and leadership teams to convert opportunities into profitable, repeatable business.
• Help refine and scale internal processes that support growth in custom and national account business.
• Maintain accountability for pipeline development, opportunity tracking, and revenue growth tied to strategic accounts.

Collaboration & Leadership

• Work alongside the Director of Global Sales to ensure alignment between national strategy and global sales execution.
• Provide leadership, insight, and mentorship where appropriate to support broader sales and business development initiatives.
• Serve as a connector between the market and internal teams, ensuring customer needs are clearly communicated and addressed.

Qualifications & experience

• 10+ years of experience in hospitality FF&E, custom furniture, or a closely related industry.
• Deep, established relationships with hospitality owners, purchasing firms, and brands.