Holcim Building Envelope is a global leader in innovative building solutions—and Elevate is our flagship commercial roofing brand. As we prepare to launch our new corporate identity as Amrize, we’re seeking a results-driven and strategic Director of Marketing to lead marketing efforts across the Elevate, GenFlex, and GenTite brands. This high-impact leadership role is responsible for defining and executing marketing strategy across brand, content, product commercialization, customer engagement, and integrated campaigns. You will
lead a talented marketing team and collaborate across sales, product management, and corporate functions to drive growth and brand leadership in the commercial roofing and building materials industry.
WHAT YOU’LL BE DOING:
Marketing Strategy and Planning
- Develop and execute both short- and long-term marketing strategies aligned with business objectives, customer needs, and competitive dynamics.
- Lead annual marketing planning, including focus areas, KPIs, budget development, and integrated campaign roadmaps.
- Partner with Sales, Product, and Commercial leadership to align on growth priorities and demand generation strategies.
- Champion segmentation-based approaches to drive profitable market expansion and deliver ROI on marketing investments. Brand, Content & Product Marketing
- Oversee brand management and evolution for Elevate, GenFlex, and GenTite to grow unaided awareness and brand preference over time.
- Guide content planning, sales enablement, and thought leadership initiatives that support the customer journey and sales process.
- Partner with Product Management on commercialization planning, product messaging, and launch strategy.
- Ensure a consistent, compelling value proposition and messaging framework across all customer-facing assets. Activation and Engagement
- Lead execution across the full marketing mix—earned, owned, and paid—including campaigns, media, customer promotions, customer communications, and events/trade shows.
- Develop and oversee programs for contractors, distributors, and key influencers in collaboration with other key internal stakeholders.
- Build scalable programs in collaboration with the Director of Sales Enablement, Communications, Digital, and Events teams.
- Maintain tight alignment with public relations, digital marketing, and agency partners to drive cohesive go-to-market execution. Analytics, Budget & Performance
- Track marketing impact, provide executive reporting, and apply insights to optimize programs and investment decisions.
- Manage to a budget and ensure effective allocation across tactics, campaigns, and resources.
- Bring voice of customer into strategy through insights, VOC feedback, and partnership with sales
and industry stakeholders.
Leadership and Collaboration
- Lead, coach, and develop a high-performing team of marketers and agency partners.
- Play a key role in contributing to business strategy, culture, and cross-functional initiatives.
- Champion industry engagement and trade show strategy to support thought leadership and
visibility.
WHAT WE ARE LOOKING FOR
- Bachelor’s degree in Marketing, Business, or related field; Master’s degree preferred.
- 10+ years of progressive marketing experience, including team leadership and budget ownership.
- Proven success in B2B marketing within the building materials or commercial construction industries is strongly preferred.
- Experience launching new products and brands with measurable business results.
- Deep understanding of brand strategy, go-to-market planning, and customer segmentation.
- Strong project management and leadership skills with the ability to influence and align cross-functional teams.
- Excellent communication and executive presentation skills.
- Financial and analytical acumen to assess performance and drive marketing ROI.
- Marketing technology experience (CRM, campaign automation, performance dashboards).
Bonus Skills
- Experience operating within a matrixed organization.
- Familiarity with commercial roofing and the contractor/distributor value chain.
- Trade show and industry partnership strategy experience.
- Spanish language skills a plus.
WHAT WE OFFER
- Competitive Compensation
- Retirement Savings
- Medical, Dental, Disability and Life Insurance Coverage
- Holistic Health & Well-Being Programs
- Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA) for Health and Dependent Care
- Vision and other Voluntary Benefits and Discounts
- Paid Time Off and Holidays
- Paid Parental Leave (Maternity and Paternity)
- Educational Assistance Program
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