Director of Strategy and Consulting, Data Monetization and Retail Media

Company Description

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value.

Job Description

Publicis Sapient/PS is looking for a Director of Strategy and Consulting to oversee our retail media strategy offering in EMEA. As a Director, you will be responsible for partnering with our retail media network portfolio of clients to drive revenue growth and enhanced performance through impactful consulting. You will provide strong retail media thought leadership and will work closely with cross capability teams to align revenue goals and objectives, whilst delivering the best return for our clients and their advertisers.

You will be responsible for driving revenue growth through the monetization of our clients’ vast first-party data and media impression assets and cultivate targeted advertising sales across their retail media networks. You will also strategize to support the growth of PS’ retail media operation in EMEA and will work with industry renowned capabilities to promote stand-out case studies and thought leadership.

The ideal candidate will have a strong understanding of retail media networks, data-driven solutions, platforms and advertising sales strategies. A proven track record of strategizing, implementing and optimising retail media advertising campaigns and developing and closing customized sales is required.

Your impact:

• Consulting with and advising clients on optimal retail media strategies that are aligned to overall corporate objectives.
• Leading the creation of retail media opportunity forecasts and business cases at any stage maturity media network from stage 0 and beyond.
• Overseeing retail media campaigns on behalf of clients and showcasing results in response to jointly defined business outcomes.
• Embedding yourself in customer teams and working with them as a trusted partner to help optimise existing retail media operations and support longer term strategies.
• Subject matter expert for PS’ EMEA region and working with capability and industry leads to implement industry acclaimed retail media solutions.
• Demonstrating thought leadership in the area of retail media and this will underpin innovative client solutions and PS’ regional go to market strategy.
• Support with wider sales activities and RFP management.

Qualifications

• Consulting and delivery experience with retail media networks and data-driven advertising sales.
• Proven track record of success in driving revenue growth through the monetization of media networks and data assets.
• Ability to understand the interconnected nature of first-party data, creative assets, campaign KPIs, attribution and closed-loop measurement, and differentiated activation channels to achieve overall campaign objectives.
• Familiarity with technology stack required for retail media networks, including cloud platforms, server side SSPs, sponsored search and promoted display ad tech, CDP, Cleanroom, identity resolution, among others.
• Experienced and knowledgeable in the different buyer archetypes purchasing from both traditional media networks and retail media networks.
• Experience of supporting revenue growth for a retail media operations and automation.
• Strategic view enabling recommendations to clients to enable their next stage of growth.
• Ability to work across different skill sets within Publicis Sapient including Strategy, Product, Engineering, Experience and Data.
• Adept at elevating and clearly explaining the benefits of retail media network campaigns when not associated with a seasonality or event calendar.
• Proficient at navigating the complex organizational structures of retail media network clients, as well as their counterparts within companies purchasing advertisements.
• Strong analytical skills and the ability to leverage data to drive insights and revenue growth.
• Excellent communication and interpersonal skills. Skilled at identifying and communicating the benefits of retail media networks, including how they support print or point-of-sale initiatives.
• Ability to develop and nurture Trusted Partner-level relationships with both C-suite client contacts and internal stakeholders via a strong POV and understanding of client needs.
• Ability to work independently and as part of a team in a fast-paced, dynamic environment.
• Strong global leadership capability to manage large teams as required and lead change while inspiring and developing others.
• Flexible and mobile, able to work in a hybrid WFH, office, and travel environment as the role necessitates.

Additional Information

Publicis Sapient UK is a Disability Confident employer and is dedicated to fostering an inclusive and accessible work environment. We encourage individuals with disabilities and long-term conditions to apply for this position, and we will provide adjustments where possible throughout the recruitment process. If you require any adjustments at any point in the process, please get in touch as soon as possible by emailing hiringuk@publicissapient.com. Publicis Sapient UK will then work with you to explore and implement adjustments as and where these are possible. If you have any questions regarding adjustments, please email us at hiringuk@publicissapient.com

An array of benefits are offered to Publicis Sapient employees. In addition to a leading compensation package, 25 days paid annual leave, life assurance, dental insurance, income protection, private healthcare for you and your family (pre-existing conditions included), and a pension is the least we want to provide to you.

The learning opportunities here are endless plus of course the opportunity to be part of a game-changing organisation that encourages outside-the-box thinking and empowerment to know that the world is your oyster when it comes to your career! With free soya lattes and gym fee reimbursement being thrown in, you’ll get to taste the best coffee in town (in our opinion).

Learn more about us at www.publicissapient.com or explore other career opportunities www.careers.publicissapient.com

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