E-Commerce Marketing Manager

Job title:

E-Commerce Marketing Manager

Company

The Brick

Job description

ResponsibilitiesEmail Marketing:

• Lead the Email Marketing Team, develop their skills and improve overall performance of the Email Marketing program.
• Develop targeted email marketing strategies and campaigns to increase subscriber lists, segmenting customer lists and personalized emails for different segments.
• Implement automated email workflows.
• Map out customer journeys and design email content that aligns with different stages that provide value at each touchpoint.
• Strong attention to detail to ensure emails contain accurate information, follow a QA process and send emails on time as scheduled.
• A data-first mindset and continuously test subject lines, content and CTA to optimize open rates, CTR and conversions.
• Stay up to date with Email Marketing industry best practices.

Ecommerce Marketing Promotions & QA:

• Collaborates with the other Ecommerce Teams, Marketing Team, Creative Services Team, Buying Teams to ensure campaigns align with business objectives
• Lead & coordinate the Promotions & QA efforts with stakeholers to ensure campaigns are executed as scheduled.
• Develop & implement QA & UAT plans to ensure email campaigns, websites, landing pages, banners, links, images and functionality are executed pre and post launch as planned.
• Cross-browser testing, verify that promotions are mobile-friendly
• Accessibility testing, checking for compliance with accessibility standards to accommodate users with disabilities

Other Responsibilities:

• Work with the Sr Manager, Ecommerce Manager, Marketing Team and Vendors on promotional strategy and advertising calendars.
• Lead Data Analytics and create regular reports about the Ecommerce business.
• Collaborate with internal teams to develop campaign briefs that establish our promotional activities and messaging.
• Work with designers, writers, editors and other creative staff to produce marketing collateral in accordance with company and brand standards.
• Other related duties and projects as assigned.

Qualifications

• Strong attention to detail and excellent communication are your main strengths – you prefer to over communicate and follow up than leave it to chance.
• Previous project management experience – leading a process and team from start to finish on projects.
• A quick learner. The ability to absorb new ideas and concepts quickly and ensure they are clearly communicated to an audience.
• Experience in written communication including previous involvement with reviewing advertising materials and proofing.
• Highly effective time management, prioritization, and multi-tasking skills to meet strict deadlines.
• Superior organizational skills.
• Strong analytical and decision-making skills.
• Intermediate knowledge in Microsoft Office, particularly Excel, Word, PowerPoint, and Access.
• Experience working with Email marketing programs such as Listrak, Klayvio, Mailchimp.
• Experience working with Photoshop.
• Experience with HTML, CSS.
• Experience with Workfront or other Project Management Tools.

Why The Brick?

• A flexible and comprehensive benefits package, including Health, Dental and Paramedical Services for you and your family
• Competitive remuneration package that will commensurate with experience
• Career progression potential with plenty of access to ongoing personal and professional development
• Employee discounts
• A dynamic environment to showcase your leadership talents.

Apply nowIf you’d like to apply for this role, please contact our recruitment team atAttach your CV and tell us why you would be a great fit at The Brick!The Brick is committed to fair and accessible employment practices and will accommodate people with disabilities throughout the recruitment, application, and selection process. If you require an accommodation at any stage of the process, please let the hiring manager know or reach out to [email protected]

Expected salary

Location

Edmonton, AB

Job date

Fri, 16 Aug 2024 22:00:20 GMT

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