Global Marketing Manager (AHS)

United in Performance. Inspired by Innovation.

Mission:

The Global Marketing Manager (Autonomous Systems) leads the management and implementation of the global AHS marketing plan and serves as a subject matter expert in all marketing related activities for AHS. The Global Marketing Manager will initiate research, development, and implementation of new marketing programs and supports the AHS business development team by qualifying inquires and marketing leads from inbound and outbound campaigns; managing and coordinating event presence; maintaining appropriate marketing portfolios, websites, campaigns, and appropriate social media presence; creating print and video content; maintaining and analyzing critical marketing metrics to determine ROI; and completing various other tasks assigned by the Director of Business Development and Marketing.

Responsibilities:

• Develop and execute annual and quarterly marketing plans for Autonomous Systems
• Collaborate with the relevant business leaders to identify customer’s needs, market trends, and competitive assessment related to supported products and services.
• Ability to plan, create, and execute product launch campaigns.
• Plan, create, and execute social media campaigns in tandem with email campaigns and other relevant marketing efforts.
• Provide support and tools to the business unit leaders to drive sales within their territories.
• Prepare and present reports on all marketing activities and initiatives.
• Develop and promote branding initiatives consistent with AHS/Epiroc business goals and objectives
• Ensure all products, services and other offerings conform to Epiroc’s branding guidelines.
• Work with designers to produce marketing collateral in accordance with brand guidelines.
• Manage the AHS webpage, ensuring content and messaging is accurate and adheres to SEO and design best practices.
• Qualify marketing leads from web form submissions, inbound sources, and outbound campaigns, and nurture the leads toward sales ready status
• Ensure leads are properly documented, scored, and tracked in the sales CRM system
• Implement lead nurturing campaigns using CRM tools and marketing automation tools.
• Working with business unit managers and business development leaders to manage a tradeshow and customer events calendar for target areas.
• Execute professional tradeshow presence by developing goals, booth layout, and managing logistics including booth reservations, electricity, carpet, shipping and drayage, materials handling, and timely payment submission.
• Coordinate onsite tradeshow presence including onsite logistical contact, sales discussions, and lead capturing as required by the business development managers.
• Coordinate with sales personnel to ensure consistent messaging and branding at tradeshows
• Working with business unit leaders and designers to create, update and manage website presence and messaging.
• Develop marketing content including blog articles, press releases, social media updates, white papers, or other deliverables in conjunction with marketing strategy or campaigns
• Coordinates marketing portfolios for advertisements, press, and collateral
• Use best practice marketing analytics tools and systems to measure campaign effectiveness and ROI.
• Work with Automated Hauling Systems BD to support the marketing needs of Customer Centers
• Help organize customer events, demonstration tours, or other sales activities as directed.
• Support the broader marketing group as necessary.

Requirements:

• A Bachelor’s degree in Business, Marketing, or related field is required
• 7+ Years professional experience in marketing or related field
• Experience in the mining industry a plus
• Experience in autonomous technology industry a plus
• You must be able to co-operate with colleagues in numerous other functions. You must be trustworthy and reliable in order to safeguard the interests of the company in a highly competitive environment. Due to the sales nature of this position, this individual must be assertive with strong written and verbal communication skills.
• You will be required to travel internationally within the region and globally (between 15-25% of the time) and be comfortable working with other cultures. Prior international business experience is desirable.

Benefits: 

• Benefits eligibility begins the 1st of the month after start date
• Health care eligibility – including medical, dental, vision, prescription and telemedicine
• Wellness program
• Employee discounts
• Short and long-term disability insurance
• Life and AD&D insurance
• Flexible Spending Accounts (FSAs) and Health Savings Account (HSA)
• Employee Assistance Program
• 401(k) plan
• Direct deposit
• Tuition reimbursement program
• Paid Vacation

Life at Epiroc: 

We are Epiroc, a leading productivity partner for the mining and infrastructure industries. By joining Epiroc, you can expect an atmosphere of creativity and innovation, ‘Dare to Think New.’ With innovative technology, we develop and produce innovative drill rigs, rock excavation and construction tools. The company was founded in Stockholm, Sweden and has passionate people supporting and collaborating with customers in more than 150 countries. 

Employment at Epiroc Drilling Solutions LLC is “at-will,” which means that either you or the company can terminate the employment relationship at any time, with or without prior notice, and for any reason not prohibited by statute, in accordance with state and federal guidelines. All employment is continued on that basis. No supervisor, manager or executive of the company, other than the General Manager in a signed writing, has any authority to alter the foregoing. Signature of this document serves as acknowledgment of receipt and does not create a contract of employment. 

Epiroc Drilling Solutions LLC is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. 

Note: This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job. Employees are held accountable for all duties of the job. 

United. Inspired. Performance unites us, Innovation inspires us, and commitment drives us to keep moving forward. 

In the 150 countries where you can find Epiroc, we encourage our employees to take ownership of their own development and careers with the support from their leaders. We are committed to give you every opportunity to succeed in a culture of innovation, diversity and collaboration, combined with a caring atmosphere. Diversity and sustainability are key to grow fresh and innovative ideas and solutions for our customers. Epiroc is a leading manufacturer for the mining and infrastructure industries. 

Learn more at www.epirocgroup.com 

Epiroc is a global productivity partner for mining and construction customers, and accelerates the transformation toward a sustainable society. With ground-breaking technology, Epiroc develops and provides innovative and safe equipment, such as drill rigs, rock excavation and construction equipment and tools for surface and underground applications. The company also offers world-class service and other aftermarket support as well as solutions for automation, digitalization and electrification. Epiroc is based in Stockholm, Sweden, had revenues of more than SEK 60 billion in 2023, and has around 18 200 passionate employees supporting and collaborating with customers in around 150 countries. Learn more at www.epirocgroup.com.

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