Global Product Marketing Manager – App Ads

Responsibilities

The TikTok App Ads and Gaming team is part of the TikTok Monetization Product organization and is responsible for building advertising products for app and gaming clients on TikTok. Our vision is to make TikTok the leading platform for app and gaming marketers to acquire, retain and monetize users by building products that support unique vertical needs, new monetization models and different stages of the app lifecycle. Responsibilities: – Define go-to-market strategy for TikTok’s App Ads products. Our team is instrumental in setting go-to-market strategy and ensuring flawless execution and operations against the strategy. – Conduct qualitative and quantitative market research with the focus on exploring new solutions and gathering early insights to inform product planning. – Become the product expert by assessing product market fit for products through alpha and beta testing phases, and establishing a closed loop mechanism to gather timely feedback and ultimately ensure product launch exceeds customer expectations. – Set the vision for product launch and GTM strategy, and partner closely with both regional counterparts and cross functional partners to drive in-market activations, sales enablement and product adoption. – Influence product requirements through early stages of planning and development with a clear articulation of customer feedback and market insights, becoming a trusted partner to product and thought leader in the problem/solution space. – Participate in establishing a high caliber/best in class product marketing team at TikTok by leveraging opportunities to share best practices, evolve our processes and frameworks that benefit the entire team and PSO organization.

Qualifications

Minimum Qualifications: -BA/BS degree or above – 3+ years of product marketing or product management experience with digital ad products – 3+ years of experience in the digital advertising industry in a measurement capacity – Strong knowledge of app measurement industry&solutions (SDK, SKAN, 1P/3P attribution, MMP etc.) and experience working on qualitative and quantitative measurement of marketing campaigns – Excellent communication, presentation and analytical skills. Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences – Ad delivery or delivery automation solution experience with a technology company, media agency, consulting firm preferred – fluency in both English and Mandarin required: the role involves frequent communication with global teams, clients and stakeholders in English – speaking regions as well as Chinese- speaking markets. Proficiency in Mandarin is essential to effectively engage with Chinese- speaking partners, understand cultural nuances, and navigate business transactions in key markets, ensuring smooth cross- cultural collaboration and market expansion.

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