Head of Marketing, Vintage

Job title:

Head of Marketing, Vintage

Company

Penguin Books

Job description

Are you a brilliant communicator with the drive and vision to create and deliver industry-leading campaigns in the commercial fiction space? Would you love the opportunity to play a central role in imprint strategy?Vintage are looking for a strategic and creative marketer, reporting to the Marketing Director of Vintage and working as part of a team of twelve. This role will have a particular focus on Vintage’s Harvill Secker imprint.About VintageAt Vintage, we are dedicated to bold publishing.Our books encourage all sorts of readers all over the world to think differently in big and small ways. We make a book the best of its kind, with publishing expertise and world-class design. Our heritage gives us confidence to find the next big thing, knowing the most exceptional is yet to come.Making books is a team effort and, whether that’s a team of two or 82, we share every triumph. We pour care into our craft, our authors and each other – because there’s no limit to a good book.About Harvill SeckerHarvill Secker is a rich and spirited imprint with broad horizons, publishing books that cross borders and genres. Harvill publishes the most exciting voices from around the world in the fields of prize-winning contemporary fiction, crime and thrillers, historical novels and immersive and world-building storytelling.The list is home to major writers such as Haruki Murakami, Jo Nesbo, Karl Ove Knausgaard, Denise Mina, Pedro Almodóvar, Yoko Ogawa, Ngũgĩ wa Thiong’o, Abir Mukherjee, Sheila Heti, Joseph O’Connor, Monique Roffey, Kirsty Logan, Tommy Orange and Erin Morgenstern as well as new names like Emi Yagi, Susan Stokes-Chapman, Nicci Cloke, Kim Jee-hye and Ajay Chowdhury.The opportunityIn this role you will lead marketing strategy for commercial fiction at Vintage. You will act as lead marketer for Harvill Secker, supporting imprint growth strategy and acquisitions, and will take on brand management for some of Vintage’s biggest authors. You’ll have management responsibility for one Senior Marketing Executive and will form part of the senior marketing team.Key responsibilities:Deliver outstanding, sales-driving campaigns for commercial lead titles, as well as brand management for some of Vintage biggest brand authors including Jo Nesbo and Anne Tyler.Lead marketer for Harvill Secker, supporting imprint growth strategy and acquisitions.Run frontlist, catalogue and sustain campaigns with an audience-led, commercially minded approach.Proactively reach a diverse set of audiences with campaigns with an audience-led approach across a range of media channels.Ensure effectiveness of campaigns by leading ebook promotional strategy and through strong internal and agency relationships.Work closely with editors and other internal stakeholders such as editorial, publicity and sales on positioning, package and copy.Line management and talent development of one direct report.Contribute to divisional marketing strategy as part of the marketing senior management team and support the Marketing Director on overall D&I strategy for the department.Candidate profileProven track record in delivering high-profile book marketing campaigns to the highest possible standard.Experience managing marketing strategy across commercial fiction, with a strong knowledge of crime fiction.Experience in creative direction of stand-out pitch documents and presenting marketing vision to prospective authors and agents with impact.Proven people-management experience – an inspiring leader, approachable, a good listener with a solutions-focused approach.A clear, confident and energising communicator, able to manage stakeholders, influence colleagues and impress authors and agents.A strong team player and a positive champion for our books, team, brand and division, focused on building a network and sphere of influence across the trade.Confident running self-service advertising campaigns across platforms, e.g. Meta, TikTok, Google, as well as with using Adobe Creative Suite.Significant experience of working with agencies – from media agencies to creative teams across different media.Application instructions:Please apply with your CV and cover letter outlining why you are the right candidate for the role by midnight on Sunday 8 September.What you can expect from us:Salary: £50,000 – £55,000 depending on how your skills and experience align to the role, plus bonus and benefits.Competitive benefits package:Our people are the heart of our business, and we work hard to support a culture of responsibility and recognition.Our benefits include:Financial – income protection, life assurance, childcare allowanceWell-being – healthcare cash plan, critical illness cover, health checksLifestyle – enhanced parental leave, tech schemeFor our full benefits list please visit:Hybrid working:While our offices across the UK are places to connect, collaborate and celebrate with colleagues, we recognise that flexibility around where you work is just as important. Vintage colleagues work in our Embassy Gardens office on Tuesdays and Thursdays. We are happy to discuss this further as part of the interview process.About Penguin:We’re the UK’s largest publisher, made up of some 2,000 people and publishing over 1,500 books each year. Our doors are open to all kinds of talent. In a constantly evolving industry, we work hard to stretch the definition of the word publisher. Here, you’ll work with a breadth of talent who all play their part to make each of our books a success. Together, we make books for everyone because a book can change anyone.The recruitment process:You can read about our recruitment process atAs a Disability Confident Committed organisation, we offer interviews to candidates with a disability who meet the essential criteria for the role, and opt-in on their application form. Essential criteria are listed in bold in the candidate profile section. There may be times when the volume of applications means we cannot take all eligible candidates to interview.We encourage you to tell us about any reasonable adjustments you may need by emailing . Remember, you only need to share what you are comfortable to for us to support your request.Please note, we are not able to accept agency CVs for this role. Any CVs sent speculatively will not be eligible for a fee.Company: Penguin Books LimitedCountry: United KingdomState/Region: LondonCity: LondonPostal Code: SW11 7BWJob ID: 273108

Expected salary

£50000 – 55000 per year

Location

London

Job date

Fri, 23 Aug 2024 22:12:59 GMT

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