Inside Sales Representative

Manager, Business Development

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Job ID: 123480BR

Type: Sales

Primary Location: Madison, Wisconsin

Date Posted: 06/20/2025

Job Details:

Company Description

Performance Foodservice, PFG’s broadline distributor, maintains a unique relationship with a variety of local customers, including independent restaurants and hotels, healthcare facilities, schools, and quick-service eateries. A team of sales reps, chefs, consultants, and other experts builds close relationships with customers – providing advice on improving operations, menu development, product selection, and operational strategies. The Performance team delivers delicious food but also goes above and beyond to help independent restaurant owners achieve their dreams.

Job Description

We Deliver the Goods:

• Competitive pay and benefits, including Day 1 Health & Wellness Benefits, Employee Stock Purchase Plan, 401K Employer Matching, education Assistance, Paid Time Off, and much more
• Growth opportunities performing essential work to support America’s food distribution system
• Safe and inclusive working environment, including culture of rewards, recognition, and respect

position Purpose:

Responsible for expanding the company’s footprint in the foodservice sector by identifying new opportunities, building strategic relationships, and driving revenue through innovative sales approaches. This role focuses on acquiring and growing accounts with restaurants, hospitality groups, institutional kitchens, and other foodservice operators. Knowledgeable of product information, industry trends, and related technology. Functions as a team member within the department and organization, as required, and performs any duty assigned to best serve the company.

Responsibilities may include, but not limited to:

• Identify and prospect potential clients within the foodservice industry.
• Develop and implement a strategic sales plan to expand customer base and increase market share
• Achieve and exceed sales targets and KPIs.
• Build and maintain strong, long-lasting relationships with key decision-makers.
• Understand customer needs and provide tailored product and service recommendations.
• Develop pricing strategies, proposals, and presentations for prospective customers; Negotiate and close sales contracts with foodservice buyers and purchasing managers.
• Monitor competitor activity and market trends to refine strategies.
• Work cross-functionally with Marketing, Product Development, and Supply Chain to ensure customer satisfaction and product availability
• Track and report on sales metrics, pipeline progress, and business development performance.
• Forecast sales and prepare regular reports for leadership.
• Performs other related duties as assigned.

Required Qualifications

Required Education:

Bachelor’s or other related education/experience

If Other, please specify: Business, Food Science, Marketing, Hospitality or related area

Required Experience: 5 Years in Business to Business foodservice sales or business development

Proven experience in selling to restaurants, institutional buyers, or hospitality clients.

Strong knowledge of the foodservice industry and distribution channels.

Excellent negotiation, presentation, and communication skills.

Ability to manage long sales cycles and multiple client accounts simultaneously.

Proficiency in CRM software and MS Office tools.

Please specify: Sales / Marketing or related area within foodservice industry

Preferred Qualifications

Preferred Education: Bachelors

Preferred Experience: 6 – 10 Years

Please specify:

Entrepreneurial mindset with results-driven approach; strong analytical and strategic thinking capabilities; comfortable with frequent travel to meet clients and attend industry events; passion for food, hospitality, and client service.

EEO Statement

Performance Food Group and/or its subsidiaries (individually or collectively, the “Company”) provides equal employment opportunity (EEO) to all applicants and employees, regardless of race, color, national origin, sex, marital status, pregnancy, sexual orientation, gender identity, religion, age, disability, genetic information, veteran status, and any other characteristic protected by applicable local, state and federal laws and regulations. Please click on the following links to review: (1) our EEO Policy; (2) the “EEO is the Law” poster and supplement; and (3) the Pay Transparency Policy Statement.

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