Long Term Agreement (LTA) for Engagement of Individual Consultant Market Research Consultant for Audience and Market Insights Unit, Division of Private Fundraising and Partnerships (PFP)

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. 

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. 

And we never give up. 

For every child, hope 

UNICEF works towards realization of the rights of children. The Division of Private Fundraising and Partnerships (PFP) works with National Committees and Country Offices to drive and maximize income growth for this work. The Audience and Market Insights team (AMI) provides PFP with data and insight on which to base their strategies and plans. AMI produces an annual report on Global Trends and how they influence the future of fundraising and private sector engagement. Separately, AMI is setting up a global, digital market research platform (with standardized survey templates and audience panels) to enable National Committees and Country Offices to run research in an easy and cost-effective way. This new-to-UNICEF initiative requires technical market research expertise to design it, sector specific knowledge to customize it (for charitable giving) and internal marketing to encourage its trial and usage.

How can you make a difference? 

PURPOSE OF ASSIGNMENT

i. To finalize the set-up of a research survey platform, pilot its functionality and launch it.

ii. To produce the annual Trends report for 2024.

OBJECTIVE(S)

The overall objective is to set up a Long-Term Agreement to hire (a) consultant(s) for:

CATEGORY 1: support the set-up, launch and management of a new digital research survey platform.

CATEGORY 2: support the production of the annual trends report.

Given the variable nature and timing of the work, this long-term agreement aims to establish a pool of experienced freelance market research consultants who are readily available to provide their expertise in a freelance nature, at short notice (on an ‘on-call’ basis). Consultants can apply for one or both categories.

MAJOR TASKS TO BE ACCOMPLISHED

In close coordination with the Market Research Manager, the consultant will:

CATEGORY 1

a) Run pilot surveys through the new digital research platform Talk to Your Audience : Take research brief, consult on survey template choice, tailor questionnaire as required, program survey into platform, present findings to research requester.

b) Optimize the Talk to Your Audience platform based on initial pilot experiences, inputs from users and research expertise. Include the sharing best practices, illustrative cases from the pilot projects.

c) Develop and give 45 min webinars to grow awareness of Talk to Your Audience. Develop video tutorial trainings to provide more advanced technical and practical guidance to 1st time users.

CATEGORY 2

a) Run desk research on the mega trends and innovations coming out of 2024, and co-author a trends report for UNICEF private sector engagement and fundraising.

b) Re-format select chapters of the trends report content for various events/use-cases. E.g. presentation, short video.

Responsibilities of the Consultant:

The consultant will use their own equipment; laptops, microphones, software and other accessories that may be required for this task.

The consultant will not give the content/material or any part thereof, to any third party without the written permission of UNICEF. All components will be a property of UNICEF, and the consultant will not share the same with anyone else.

The consultant will not put their own name or logo/emblem on the content / final product. The only organization branding will be UNICEF, if required. 

Regular liaison with manager.

Responsibilities of UNICEF:

UNICEF will provide all details pertaining to the activity and the requirements.

UNICEF will orient the consultant on UNICEF’s branding guidelines.

UNICEF will share the documents and specifications with the consultant as he/she becomes available and will coordinate the timely delivery of work.

DELIVERABLES

No.

Tasks for different areas 

Deliverable

date/deadline for completion

travel required

CATEGORY 1

a. 

Run simple pilot surveys through the new digital research platform ‘Talk to Your Audience’

• take research brief.
• choose applicable survey template.
• tailor questionnaire, if required.
• program survey into platform.
• download the automated report.
• talk through the findings with relevant stakeholders.
• written research brief

+

• survey

+

• 45 min meeting to present findings.

As and when requested by

UNICEF

Nil

b.

Grow trial and usage of the ‘Talk to your audience’ platform.

• Co-Develop a training video in partnership with Conjointly (advisory role)
• Assist the Manager to give internal communications and trainings.
• 20 min Training Video
• 45 min meeting(s)
• to grow awareness
• to train on usage

c. 

Optimize the ‘Talk to Your Audience’ platform.

• Evaluate the set-up of the current platform and suggest initial optimisations, based on personal expertise.
• After each pilot project, update and optimise the relevant template and FAQs (based on pilot experience).

“Talk to Your Audience” qualified for launch as a self-service (DIY) platform

CATEGORY 2

a.

Co-produce a trends report for UNICEF private sector engagement and fundraising.

• Run desk research on the mega trends and innovations coming out of 2024.
• Co-author a 40 page report.

Chapter(s) of Trend Report e.g. ‘The Poly-crisis’ and its effect on Philanthropy; Media trends – implications for donor engagement and fundraising.

January 17 2025

Nil

b.

Re-formatting select chapters of the trends report content for various events/use-cases. E.g. presentation format, short video format

Presentation slides or brief for a videographer/graphic design agency

As and when requested by

UNICEF

Nil

FINANCIAL PROPOSAL TEMPLATE

LTA financial proposal template.pdf

TRAVEL

No travel envisaged for this consultancy.

ESTIMATED DURATION OF LTA

The Long-Term Agreement will be for a duration of three years. The initial period would be for two years with an option for renewal for a subsequent year on the same rates, terms and conditions, subject to satisfactory performance evaluation and continuing need for the service.

To qualify as an advocate for every child you will have… 

Education:

• An Advanced university degree in one of the following fields is required: Marketing, Market Research or any other related fields.
• Alternatively, a first level university degree in combination with additional with additional 2 years of qualifying experience may be accepted in lieu of an advanced university degree.

Experience:

• A minimum of 5 years of relevant professional work experience in Market Research is required.
• Extensive experience in questionnaire design and programming surveys in digital ‘DIY’ research platforms is required.
• Familiarity with the Conjointly platform would be an asset.
• Solid experience in data analysis, statistical interpretation, and delivery of research findings is required.
• Experience working in an international environment is an asset.
• Prior experience in a non-profit organization/ UN Organization is an asset.

Language:

• Fluency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian, or Spanish) is an asset.

Others:

• Strong interpersonal and communication skills is required.
• Experience working in a multi-cultural team is an asset.
• Experience working remotely, very responsive over email and Microsoft Teams is required.

For every Child, you demonstrate… 

UNICEF’s values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS). 

To view our competency framework, please visit here. 

Remarks: 

The application to be submitted through the online portal and should contain four separate attachments:

1. A Cover letter explaining the motivation for applying and explaining how the qualifications and skillset of the candidate match with the position (to be uploaded online under “Cover Letter” tab)
2. Curriculum Vitae (CV) (to be uploaded online under “Resume” tab)
3. A sample of your work (to be uploaded online under “writing sample or list of publication or portfolio of your works” tab)
4. For category 1 – a research report (or similar output) from a survey run on a DIY platform
5. For category 2 – a TRENDS report or article (or similar content)
6. A financial proposal indicating professional fees as per the above template. Please do not forget to specify your name in the file while saving (to be uploaded online under “Financial Proposal” tab).

Important Note: Please do not indicate financials anywhere else in the online application form, please mark “n/a or 00”, under the fee related questions in the online application form.

Without all the above documents, your application will be considered incomplete and invalid and will not be considered further.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process. 

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws. 

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts. 

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment. 

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check. 

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