Loyalty Marketing Manager (EMEA)

Job title:

Loyalty Marketing Manager (EMEA)

Company

Resideo

Job description

Job Description:As an EMEA Loyalty Marketing Manager, you will be responsible for developing and executing the communications strategy, managing enrolment processing, and driving customer retention activities for our United Kingdom Pro PERKS program.You will play a crucial role in expanding our footprint within the EMEA region, working closely with the sales team to coordinate efforts and promote the program. Additionally, you will facilitate the onboarding of new wholesalers to provide vital installer data, ensuring our customers are rewarded effectively. This role requires proficiency in Salesforce CRM, Jira, Microsoft Suite, and Tableau to effectively manage and analyse program data, streamline processes, and communicate insights.The position is available on a remote basis, with priority given to candidates located close to our sales teams in Southern England.JOB DUTIES:

• Develop and implement a comprehensive communications strategy for the UK Pro PERKS program.
• Coordinate with the sales team to ensure alignment and effectiveness of program promotions.
• Create and manage content for various communication channels, including email, social media, and in-app notifications.
• Oversee the enrolment process, ensuring a seamless experience for new members.
• Work with cross-functional teams to streamline and optimize the enrolment workflow.
• Implement and manage systems to track and report on enrolment metrics.
• Develop and execute retention strategies to increase customer loyalty and engagement.
• Analyse customer data to identify trends and opportunities for retention improvement.
• Design and implement loyalty programs and incentives to drive long-term customer satisfaction.
• Foster close relationships with the sales team to coordinate efforts and ensure program success.
• Facilitate the onboarding of new wholesalers, ensuring they provide vital installer data.
• Collaborate with internal and external stakeholders to enhance the loyalty program.
• Identify opportunities to increase the footprint of the Pro PERKS program within the EMEA region.
• Monitor industry trends and competitor activities to inform program strategy.
• Create and manage KPIs to track the effectiveness of loyalty initiatives.

YOU MUST HAVE:

• Bachelor’s degree in marketing, business, or a related field.
• Proven experience in loyalty marketing, customer retention, or a similar role.
• Experience working within the EMEA region, particularly the UK market.

WE VALUE:

• Strong understanding of marketing principles, particularly in loyalty and retention strategies.
• Creative thinker with the ability to develop innovative programs and incentives
• Excellent analytical skills with the ability to interpret data and make informed decisions. Proficiency in using Salesforce CRM, Jira, Microsoft Suite, and Tableau
• Exceptional communication and interpersonal skills to work effectively with various teams and stakeholders. Ability to create compelling and personalized communication campaigns
• Strong project management skills to oversee the execution of loyalty initiatives. Ability to manage multiple projects simultaneously and meet deadlines.

WHAT’S IN IT FOR YOU:

• Remote working (with a requirement to travel)
• Opportunity to build a great customer loyalty scheme from the ground up
• EMEA responsibilities
• Being an integral part of an international team where everyone has a voice

#LI-AM3#LI-REMOTEAbout Us:Resideo is a leading global provider of critical comfort and security solutions primarily in residential environments and distributor of low-voltage electronic and security products. Building on a 130-year heritage, Resideo has a presence in more than 150 million homes, with 15 million systems installed in homes each year. We continue to serve more than 110,000 professionals through leading distributors, including our ADI Global Distribution business, which exports to more than 100 countries from more than 200 stocking locations around the world. Resideo is a $5.0 billion company with approximately 13,000 global employees. For more information about Resideo, please visit .At Resideo, we bring together diverse individuals to build the future of homes. Resideo is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status. For more information on applicable U.S. equal employment regulations, refer to the , and the . Resideo complies with applicable equal employment laws in all countries where we do business. For more information on how we process your information in the job application process, please refer to . If you require a reasonable accommodation to apply for a job, please use form for assistance.

Expected salary

Location

Reading

Job date

Sat, 31 Aug 2024 05:52:35 GMT

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