Manager, Basketball Communications – Touchpoints

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Purpose and Overall Relevance for the Organization:
Develop, sheperad and manage Retail and Digital communications strategy and plans based on the Global and US Basketball direction set by the Senior Communications Manager, execute plans across all cross functional and relevant commercial teams and work as a direct conduite for NAM WHS Marketing needs to the larger Global Basketball BU.

Key Accountabilities:

* Maintain a deep understanding of the category business/sell-in and product priorities following the Go-ToMarket milestones
* Maintain an in-depth understanding of the category athlete and surrounding culture in order to best support strategic decision making and ensure relevant consumer insights fuel all marketing elements – this role should be the category expert and evangelist within Brand and Account Marketing
* Partner with Global Brand Comms Storytelling team to understand the global strategy, positioning and support plan for key concepts and influence the development of creative to ensure campaigns and tools are relevant within the US market (specifically for WHS), identifying where there may be gaps
* Drive overall integrated Comms planning for key concepts and category initiatives, setting high level communication goals and leading a cross functional team, including PR, In-store/Retail, Events, Product, Sports Marketing,, Digital and Account Marketing in the development and implementation of campaign strategies and executional plans
* Manage relationships, build and deliver briefs to internal and external design / agency partners that extend or adapt the Global creative platforms as needed and develop content and tools to support the activation of integrated marketing plans
* Partner with Wholesale Marketing to understand and leverage retail opportunities and ensure Brand Marketing toolkits are relevant, actionable, impactful and leading
* Create and deliver holistic and inspiring presentations around the key concept or category marketing plans to support seasonal sell-in of product and marketing elements
* Manage and influence the direction of category budget priorities behind related initiatives with both internal and external partners
* Support the creation of marketing activation post-mortems on behalf of the team to assess communication effectiveness using KPIs and analytics tools

Knowledge Skills and Abilities:

* Brand manager with significant marketing knowledge and experience in sport and/or fashion/lifestyle categories
* Experience in developing integrated marketing communications programs; hands on experience leading a digital strategy a plus
* Strong understanding of how all the elements in the marketing mix affect consumer motivation
* Experience developing innovative strategies and strong creative instincts
* Strong customer-facing abilities; ability to partner and influence
* Ability to lead and mobilize a cross-functional team without direct management responsibilities
* Strong project management, planning and organizational skills with the ability to quickly manage change
* Strong presentation skills and extensive experience in building PowerPoint presentations
* Understanding of sporting goods industry and related retail channels a plus

Requisite education and Experience / Minimum Qualifications

* BA in marketing, advertising or related field.
* Minimum four years of marketing experience, preferably with a sporting or consumer goods company or equivalent account management experience at an advertising/design agency
* Equivalent combination of education and/or experience may be substituted for degree

• adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.
• Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
• At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday. The working location of this position is Portland, Oregon.
• Though our teammates hail from all corners of the world, our working language is English.

 

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