Manager, International Local Store Marketing (LSM)

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<div class="isg-job-description“>10 West Walnut Street
Pasadena, CA 91103

Based in Pasadena, California, Dine Brands Global, Inc. (NYSE: DIN), through its subsidiaries and franchisees, supports and operates restaurants under the Applebee’s Neighborhood Grill + Bar, IHOP, and Fuzzy’s Taco Shop brands. As of December28, 2025, these three brands consisted of over 3,500 restaurants across 20 international markets. Dine Brands is one of the largest full-service restaurant companies in the world and in 2022 expanded into the Fast Casual segment. For more information on Dine Brands, visit the Company’s website located atwww.dinebrands.com.

Role Overview

The International Local Store Marketing (LSM) Manager is responsible for developing, governing, and scaling local marketing across domestic and international markets.

This role serves as the bridge between national brand initiatives and localized execution-ensuring franchisees, and regional teams have the tools, guidance, and clarity needed to activate effectively in their markets.

The ideal candidate is-someone who can align priorities, simplify complexity, and partner cross-functionally with agencies, internal teams, and franchise stakeholders to drive consistent, high-impact international and local execution.

Key ResponsibilitiesLSM

• Collaborate with Brand, and international teams to develop and evolve the LSM framework aligned to national brand strategy
• Establish scalable best practices, playbooks, and guardrails.
• Partner internally to address franchisee feedback and improve adoption.

Agency & Partner Management

• Serve as the primary global point of contact for LSM agencies.
• Oversee local creative and execution.
• Ensure agency outputs meet brand and performance standards.

Tools, Platforms & Operations

• Evolve the LSM portal and related tools as needed.
• Streamline workflows and approval processes.
• Define standardized LSM operating processes.

Performance, Insights & Optimization

• Share insights and best practices across markets.
• Optimize based on performance and feedback.
• Target base salary $105k-$120k depending on experience.

QualificationsRequired

• 5 years of experience in local, field, or brand marketing.
• Experience in franchise or multi-unit environments.
• Proven agency and stakeholder management experience.
• Strong organizational and communication skills.

Preferred

• Experience with LSM platforms or marketing portals.
• QSR, retail, or hospitality background.
• International or multi-region experience.
• Data-driven, analytical mindset.

Key Competencies

• Fluent in Spanish
• Franchisee-first mindset
• Ability to simplify complex systems
• Influence without authority
• Collaborative and solutions-oriented

Success in This Role Looks Like

• Strong alignment between domestic and international local marketing.
• High franchisee confidence and adoption of LSM.
• Efficient, scalable LSM processes.
• High-quality, consistent local and international execution.

Equal Employment Opportunity Statement

Dine Brands Global strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, veteran status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other status protected by federal, state, or local law. All employment is decided on the basis of qualifications, merit, and business need.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act and/or other applicable laws and regulations in other jurisdictions.

For information on how we collect and use your personal information, please visit our Applicant & Employee Privacy Notice.

Dine Brands Global strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, veteran status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

 

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