Marketing and Communications National Consultant

Result of Service

The consultant is expected to deliver the following outputs as described above: • Output 1: Impact Storytelling Toolkit (by 20 June) • Output 2: Professional Impact Report Template & First Report Example (by 4 July) • Output 3: Training on Data-Driven Storytelling & Communication (by 25 July)

Work Location

Home-based in Nigeria

Expected duration

02.06.25 – 25.07.25

Duties and Responsibilities

BACKGROUND: The International Trade Centre (ITC) is a joint agency of the United Nations and World Trade Organization based in Geneva. ITC’s mission is to enable small business export success in developing and transition-economy countries, by providing, with partners, sustainable and inclusive development solutions to the private sector, business and entrepreneurship support institutions, and policymakers. The ARRIVES (Assisting the Reintegration of Returnees through Integrated Vocational and Entrepreneurship Support) project is a collaborative effort to support the economic reintegration of Nigerians returning from Germany. ARRIVES seeks to address gaps in the current return and reintegration system by ensuring that returnees receive continuous, well-structured support. ARRIVES aims to establish a coordinated support system, ensuring that returnees can reintegrate economically by establishing businesses or finding employment, thus contributing to their personal success and national development. This assignment contributes to “Project Measure 7: building partnerships with local economic development organizations in Nigeria to strengthen services for returnees.” As part of the project, a Civil Society Organization (CSO) providing support to returning migrants has been selected to receive ITC support to enhance its performance. A key support requested is the optimization of marketing and communication efforts within the organization. ITC aims to assist the CSO in developing a structured and professional approach to impact storytelling, data-driven communication, and audience engagement. The consultant will support the organization by developing tools, templates, and training that ensure a consistent and effective communication strategy to showcase the organization’s impact. DESCRIPTION OF DUTIES/RESPONSIBILITIES The Consultant will work for ITC’s Women, Youth and Vulnerable Communications Section, under the direct supervision of the Institutions and Ecosystems Programme Officer, and is expected to perform the following duties: Output 1: Impact Storytelling Toolkit • Develop a comprehensive toolkit containing storytelling frameworks, data visualization templates, case study formats, and a storytelling guide. • Ensure the toolkit equips the team with the skills to consistently transform impact data into compelling narratives for different audiences. Output 2: Professional Impact Report Template & First Report Example • Create a standardized impact report format that integrates data visualization, success stories, and key performance metrics, ensuring a professional and replicable structure. • Develop one full impact report using the CSO’s real data, serving as a model for future reports. Output 3: Training on Data-Driven Storytelling & Communication • Conduct a hands-on workshop to train the team on converting M&E data into marketing and communication materials. • Train staff on using the storytelling toolkit, impact report template, and digital content strategies to ensure ongoing application. Copyright Clause: The consultant has to ensure that she has obtained the necessary permissions with regard to intellectual property rights required to perform her services under this consultancy contract and for the subsequent dissemination by ITC in any form. Documentary proof is to be submitted to ITC. Should any license fee be due for the use of copyrighted materials of third parties, the consultant shall request the prior written permission from ITC. ITC champions workforce diversity, inclusion, gender equality and gender parity and considers all qualified persons – of all genders – equally, including those with disabilities, without discrimination or prejudice of any kind.

Qualifications/special skills

Advanced degree (Master’s or equivalent) in communications, marketing, journalism, business administration, social sciences, or a related field. Proven expertise in marketing, communications, and impact storytelling. Experience in designing data visualization tools, storytelling frameworks, and digital communication strategies. Strong facilitation and training skills. Ability to translate complex data into compelling narratives for diverse audiences. Proficiency in graphic design tools, content creation platforms, and digital marketing strategies. Expertise working in Nigeria. Familiarity with migration, reintegration, or economic development programs.

Languages

Fluency in English (written and spoken).

Additional Information

Not available.

No Fee

THE UNITED NATIONS DOES NOT CHARGE A FEE AT ANY STAGE OF THE RECRUITMENT PROCESS (APPLICATION, INTERVIEW MEETING, PROCESSING, OR TRAINING). THE UNITED NATIONS DOES NOT CONCERN ITSELF WITH INFORMATION ON APPLICANTS’ BANK ACCOUNTS.