Marketing Coordinator- Luum Textiles

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About the position:
Luum Textiles is seeking an outgoing, creative and detail-oriented marketing coordinator who will support the brand’s global presence. Working in a creative studio in the heart of Flatiron, you’ll be playing a key role in translating the process of textile design and development from the fiber up, and create engaging, accessible content for a global audience. The Marketing Coordinator will work directly with Luum Textiles’ Creative Director and Branding and Marketing Manager on all aspects of marketing to maintain a cohesive client experience across all brand channels. The role also involves working closely with Luum’s global marketing and sampling team as needed to carry out project related tasks. The Marketing Coordinator is a proactive self-starter, multi-tasker, problem solver and understands/adheres to brand guidelines.

Day to day duties include:

  • Work closely with Design Development team to understand collection launch strategy and individual product stories for campaigns, as well as Luum’s current offering and how new textiles relate to existing portfolio.
  • Co-manage launch schedules to ensure deadlines and deliverables are met.
  • Co-manage media plan to ensure deadlines and deliverables are created and submitted.
  • Participate in the strategy of executing proposals, presentations, gifting and other marketing collateral.
  • Co-create internal communications that provide a consistent voice to all levels of the Luum organization.
  • Participate in collaborations with regional and international sales teams to ensure campaigns are reflected consistently, as well as identify customer needs across many different markets for future campaigns.
  • Research competitive landscape quarterly and provide recommendations to grow the Luum brand.
  • Assist in creation and proofing of all printed/digital marketing materials (postcards, zfolds, memo tags, binder cards, ads, packaging, email blasts, social media posts).
  • Contribute to copywriting and ensuring consistency across all communications (press releases, memo tags, binder cards, website, social media, presentation kits, all printed materials).
  • Generate concepts and ideas to contribute to luumtextiles.com branded content and MyLuum internal portal.
  • Assist in creating eblast communications and upkeep of mailing lists.
  • Liaise with various vendors as needed.
  • Roll, cut and ship fabrics and other packages as needed.
  • Assist with photoshoots and video shoots and maintain organization on set, as well as with events and event planning, including trade shows.
  • Track performance and insights from website and social analytics to help refine content and improve engagement over time.

This role is a fit if you…

  • Have past experience working in creative studios.
  • Have past experience in Textiles, Furniture, Interior Design, or Architecture fields.
  • Are proficient in Google Analytics, Adobe Photoshop, Indesign, Illustrator.
  • Have experience in social media strategy, graphic design, logistics management.
  • Have an eye for detail and color.
  • Are curious and collaborative.
  • Are highly organized, self-motivated and comfortable juggling multiple projects and deadlines.
  • Have a strong sense of voice and enjoy writing clear, engaging copy tailored to different platforms.
  • Are authorized to live and work in the United States.

Candidate must provide a portfolio, able to commute to New York City studio 5 days a week and attend occasional events after working hours.

Equal Opportunity Employer
Minority/Female/Veteran/Disabled
VEVRAA Federal Contractor
All qualified applicants will receive consideration for employment without regard to sexual orientation or gender identity.

 

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