Marketing Manager

Job title:

Marketing Manager

Company

Digby Fine English

Job description

Do you love wine, British luxury and engaging with customers?Would you relish the opportunity to be part of a pioneering, fast growing business?Join one of the most prestigious English sparkling wine houses

• Internationally renowned wine producer, loved for its luxury quality and cheeky British spirit
• Visionary, leading brand with a ground-breaking, unique approach
• A dynamic part of the global wine industry’s most exciting new category, English sparkling wine

Play an essential role in Digby’s Brand Brand building is at the centre of everything we do at Digby Fine English. We are seeking a new member of our ambitious team to continue building the success Digby, by helping to deliver world-class engagement with our digital, domestic and international customers. The role offers a unique opportunity to bring your own personal touch to the growth of the Digby brand.Responsibilities As Digby Marketing Manager, you will:Marketing

• Create, drive and execute the annual marketing plan, and manage the marketing budget, working closely with the CEO
• Envision and champion the customer acquisition funnel for all major sales channels, working closely with the rest of the team
• Extend the activities and content from the consumer and product marketing plans to help drive trade and export sales
• Be passionate about the written word, copywriting and copy editing
• Project manage and deliver multi-channel marketing campaigns which are targeted, segmented & automated
• Be highly numerate and enjoy delivering quantifiable results – manage reporting on KPI’s and suggest opportunities to improve performance
• Build and protect the company brand and manage brand assets including web, printed and POS content
• Coordinate events that support the marketing plan
• Work in collaboration with external partners to develop supporting marketing plans to drive sales targets, with a focus on new business

eCommerce and Retail marketing

• Collaborate and implement seasonal marketing campaigns, working closely with the eCommerce manager to drive online sales conversion.
• Own user experience and engagement across all our digital channels
• Own digital and social reporting and present in weekly meetings including top line and category performance.
• Analyse the sources of traffic and conversions and feed into marketing actions
• Explore promotional offers with the eCommerce manager, implement them timely and verify results for continuous improvement
• Research competitors trade activity to identify opportunity and improvements
• Review our online customer service proposition and make improvements where necessary

Trade Events and Networking

• Organise, attend and host wine trade focused events
• Build campaigns in line with the marketing event schedule, track and analyse customer interaction feeding into sales pipeline and customer retention.
• Plan and implement product launches and broader messaging for important Digby moments.
• Build your network amongst the UK and international wine trade making sure Digby is in all the right places at the right times.
• Be passionate about spreading the Digby message to key channels of Press and PR
• Convert interest to opportunity in our key on and off trade sales channels

Working Hours Permanent, full-time role

• Monday to Friday 9:00 – 5:30, with half an hour for lunch
• Occasional evenings and weekends based on events and team needs
• Note: Digby would consider part-time applicants for this role

Location This is a hybrid, flexible working role. National travel will be required occasionally. Predominantly in London, the South East and Digby’s luxurious headquarters and Tasting Room in Arundel, West Sussex, BN18 9AJ, with flexible home-workingWorking with us Being a part of our small, entrepreneurial team means being part of a creative and collaborative environment on the one hand, and an independent and inventive one on the other. We love to think hard and experiment freely and there is a lot of room for growth.Join us! Do you want to join the English Wine Movement? Can you be a courageous voice helping Digby to champion the customer in all we do? Join us and grow with a team of people who will challenge and inspire you!RequirementsKey Skills

• Passion for excellence and a cheeky sense of fun
• Between 1 – 10 years luxury marketing experience – yes, we are open to a range of backgrounds
• Experience in website management and marketing (agency or in-house)
• Familiarity with eCommerce and eMarketing tools, MS Office Tools (Excel, Power Point), Photoshop, Google Analytics, etc.
• All things digital with a desire to learn including but not limited to Facebook / Twitter / Instagram / YouTube / Google / Yahoo / MailChimp, apps, smartphones…
• Genuine Passion for customer, luxury / fashion and the brand’s target audience & proven experience of dealing with customers
• Good with data and attention to detail – customer analysis, segmentation, sales follow-up
• Show a broad interest in technology and demonstrate a sensibility to good UX/design and data-driven user testing
• Goal oriented and performance driven
• Detail oriented, ability to multitask, ability to prioritize and manage multiple projects simultaneously – Digby is a small entrepreneurial business, so there will be times when you’ll need to get stuck in with other tasks!
• Team player mentality, with flexibility and willingness to take initiative and pitch in
• Clean UK driving licence and access to own vehicle preferred
• Wine industry experience helpful but not required

BenefitsSalary Dependent on experience, and this full-time role would be eligible for participation in the company’s stock option scheme. Benefits include Wine Club membership and staff discounts.

Expected salary

Location

Arundel, West Sussex

Job date

Fri, 26 Jul 2024 22:05:55 GMT

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