Marketing Manager -Academic & professional books

Job title:

Marketing Manager -Academic & professional books

Company

Michael Page

Job description

We are looking for a Marketing Manager to join an award-winning and expanding Academic & Professional books division. The successful candidate will be working in a pivotal role, leading the global marketing strategy for the Open Access books programme, as well as for the prestigious Middle East, African Studies and Asia Studies lists, including renowned imprints.

• Create and manage effective marketing strategies.
• Collaborate with internal teams to align marketing initiatives with company objectives.
• Analyse market trends and consumer behaviour to guide promotional activities.
• Manage the marketing budget and track return on investment.
• Oversee the creation of promotional material and marketing campaigns.
• Conduct competitor analysis to maintain a competitive edge in the market.
• Coordinate with external agencies for marketing events.
• Evaluate the effectiveness of marketing campaigns and make necessary adjustments.

Award winning publishing house |Progression opportunitiesA successful candidate will have:

• Experience in an open access marketing role (books or journals), with knowledge of the scholarly publishing landscape
• Experience of strategic campaign planning
• Strong attention to detail
• Confident, accurate and assertive communication skills, both written and verbal
• Excellent time management and personal organisation skills
• Data-literate, with experience of making data-driven decisions
• Self-motivated and used to taking initiative
• Able to influence and persuade

Our client is a highly reputable, intellectual and literary hub in the heart London with global offices in numerous cities! A leader in the publishing sector, they are committed to pushing the boundaries of creativity and delivering quality content to their audience.

• Opportunity to work in a vibrant and creative environment in the heart of London.
• Generous holiday leave.
• A company culture that values creativity, innovation, and teamwork.
• Opportunity to shape the marketing strategies of a leading organisation in the Media & Agency industry.

Expected salary

£28800 per year

Location

London

Job date

Sun, 04 Aug 2024 06:21:21 GMT

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